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2012-08-16

India ranks 5th for hotels with best business outlook

India ranks fifth in the world for hotels with the best business outlook, says a global survey done by travel site TripAdvisor. The survey puts India with the highest proportion of businesses in Asia Pacific that expect the economy to improve in next six

India ranks fifth in the world for hotels with the best business outlook, says a global survey done by travel site TripAdvisor. The survey puts India with the highest proportion of businesses in Asia Pacific that expect the economy to improve in next six months. Out of 25,000 responses from hoteliers around the globe, the Asia Pacific region (APAC) accounted for slightly over a fifth of the entire sample and India formed the largest segment of this region with just over 1,500 respondents, making it the largest hotel survey in India as well.

Summarising survey highlights for India, Nikhil Ganju, Country Manager, TripAdvisor India said, “Most survey results for India cue a positive industry sentiment. In fact we designed an industry scale based on survey response on economic and business outlook of properties, which indicate better than average business health for India, which ranks second in APAC region and fifth in the world.”

Indonesia and India provided for the highest proportion of respondents in Asia Pacific reporting their business as extremely profitable (six per cent for both areas) or very profitable (38 per cent for Indonesia and 29 per cent for India) in the last six months.

TripAdvisor’s hotel survey also uncovered other industry insights, including accommodations’ business outlook, how they are engaging with travellers on social and mobile platforms and their plans to offer eco-friendly programs.

“Another highlight of the survey reveals that though Indian hoteliers recognize the importance of social and mobile marketing, they are slow at adopting their use to connect with current and potential customers, compared to global numbers,” Ganju added.

While Indonesia, Brazil, Russia, United States and India carried a positive outlook, New Zealand, France, Spain, Italy and Greece showed a negative outlook.

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