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2013-01-09

InMobi acquires UK-based Overlay Media

Bangalore-based InMobi, a mobile advertising platform and solutions provider, on Tuesday announced its acquisition of UK-based Overlay Media, experts in context aware computing. The financial details of the deal were not disclosed.

Bangalore-based InMobi, a mobile advertising platform and solutions provider, on Tuesday announced its acquisition of UK-based Overlay Media, experts in context aware computing. The financial details of the deal were not disclosed.

Naveen Tewari, Founder and CEO, InMobi said, “We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.”

“At Overlay Media, our goal has been to develop technology that enables mobile devices to provide a highly personal and immersive user experience. We are excited to join InMobi to further their position as a market leader in mobile advertising,” said Dr. Ian Anderson, CEO, Overlay Media.

The Overlay Media team will be based from the InMobi London, Europe, the Middle East and Africa (EMEA) headquarters.

Overlay Media, which comprises of a team of data scientists, have built the Context Engine technology to deliver personalised content to mobile users.

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