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2013-02-19

Ideas brew at coffee shops, but froth short-lived: Regus survey

In India privacy of documents, security of belongings, noisy customers and their loud telephone conversations are the top turnoffs for people working in coffee shops, according to a new Regus survey amongst 26,000 businesses in over 90 countries.

In India privacy of documents, security of belongings, noisy customers and their loud telephone conversations are the top turnoffs for people working in coffee shops, according to a new Regus survey amongst 26,000 businesses in over 90 countries. This contrasts with previous Regus research findings where 64 per cent of business people globally turned to professional business centres to provide a business-like, productive environment.

Amongst the list of draw-backs for coffee shop working, loud fellow-customers disturbing productivity and (of course) lack of facilities like printers, scanners or regular office equipment – hardly makes business easier. Coffee shops are also seen as a no-no for client meetings. In India, baby boomers (57 per cent) are more likely to find the coffee shop a difficult environment to concentrate in than casual Gen-Y (49 per cent). Noisy eavesdroppers are also more of a concern for baby boomers.

Madhusudan Thakur, Regional Vice-President, South Asia, Regus comments, “Trendy business specialists have been claiming that working from coffee shops is becoming increasingly popular, and we all know that the occasional visit for cappuccino with a side-serving of wifi can come in very handy. However, our latest research shows that while it may suit for short spells, working for longer durations from a coffee shop can seriously affect productivity. Our previous research has shown that 72 per cent of people globally find flexible working makes them more productive – but this is only in a professional, flexible workspace – as evidenced by our respondents’ views on low coffee shop productivity. A productive workspace cannot be obtained in a coffee-and-cake atmosphere.”

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