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2015-02-18

Handicraft exporters eye domestic market; join hands with e-tailers

India\'s annual handicraft exports ranges between $3 billion to $4 billion. The sector employs about 70 lakh people directly and indirectly.

In a bid to tap the growing e-commerce sector, country's handicraft exporters have decided to collaborate with various online retailers to tap the domestic market. "There is a huge demand of handicraft products in India and e-commerce portals are the best medium to tap those consumers. At a time when the global economic situation is not in a healthy state, domestic market offers huge opportunities for exporters," Export Promotion Council for Handicrafts (EPCH) Vice-Chairman Rajesh Kumar Jain told PTI.

"Flipkart and Snapdeal are good platforms where we can sell our goods in India," Jain said.

The country's annual handicraft exports ranges between $3 billion to $4 billion. The sector employs about 70 lakh people directly and indirectly.

In January, India's handicraft exports declined by about 10 per cent year-on-year to $120 million. As per estimates, the sector's market size in the country is around $5 billion annually.

Today, India is witnessing online boom with increase in Internet penetration, adoption of smartphones and lower data rates. Furthermore, favoured demographics and growing Internet user base helped in aiding the growth.

The major product categories which can be sold on these platforms include house-ware, home textiles, furniture, glassware, bamboo goods, fashion jewellery and lamp & lighting.

Further, talking about the councils' expectations from the forthcoming Budget, Jain said the government will have to take several steps in order to boost the sector's growth domestically and in the global markets also.

"We are aiming to double our share in the global market from the current three per cent and for that we need help in skill development, enhancing quality and standards of our products and help in exploring new markets," he said.

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