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2014-12-03

HP brings advanced fibre channel array for SMEs

The new advanced capabilities for HP MSA Storage are meant organizations with limited resources.

HP today announced updates to HP MSA Storage that bring data tiering and advanced storage virtualisation capabilities to the platform to further reduce the cost of storing data, boost business productivity, and simplify management for small and midsize businesses (SMB).

Like large organisations, SMBs are under many of the same pressures to do more with less. Over the last decade, storage technologies such as automated sub-LUN tiering and thin provisioning have revolutionized efficiency and agility. However, these advanced capabilities have often been limited to midrange and high-end disk arrays that place efficiency-boosting benefits out of reach for many SMB customers.

To close this gap, the new advanced capabilities for HP MSA Storage are aimed at organizations with limited resources. These software features include new data tiering options, flash-based performance enhancements, and intelligent storage automation that take advantage of the fourth-generation HP MSA Storage hardware architecture.

HP also announced enhancements to HP Simply StoreIT, the SMB-focused co-marketing program for HP channel partners launched in 2013. As of the second quarter of this year, worldwide revenue generated by sales of fibre channel attached HP MSA Storage-the industry's top ranking entry-level Fibre Channel disk array were up 45 per cent year-over-year.

"SMB customers are facing many of the same challenges as larger enterprises, meaning they are looking for advanced storage features to help them boost efficiency and simplify their operations," said Barun Lala, Director, Storage, HP India.

"The latest enhancements to HP MSA Storage enable customers with tight budgets to benefit from the simplicity, cost savings, and increased application performance that advanced storage features make possible."

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