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2013-07-22

Google to train SMEs in South adopt digital advertising to grow

Global search engine provider Google will train small and medium enterprises (SMEs) across the southern states to grow their business by adopting digital advertising, a senior official said in a statement recently.

Global search engine provider Google will train small and medium enterprises (SMEs) across the southern states to grow their business by adopting digital advertising, a senior official said in a statement recently.

 

“We will train our partners in the southern region to provide expertise in developing and launching digital campaigns for SME businesses,” said Todd Rowe, Managing Director, Google in Bangalore.

 

The training will offer end-to-end solutions, including search engine marketing, localised solutions across Google's properties and mobile advertising platform.

 

“During the training programme, partners will have access to our products, co-branded market collateral and research through our marketing and sales support,” added Rowe.

 

The company roped in 16 mid-size firms for the training programme since September 2012 when it was launched in other regions of the country.

 

Rowe further stated, “We have trained about 3,000 sales people to help SMEs gain from digital advertising. We hope to replicate the model in the southern region to add 3,000 more sales force by doubling our partner base.”

 

Google India has 3,000 partners across 165 cities, which helped over 15,000 SMEs start their digital advertising journey.

“We aim to get 500,000 SMEs across the country on online with a website by 2015,” said Rowe.

 

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