Google has announced the launch of the Women Entrepreneurs on the Web (WEOW) program in India, as a targeted business diversity program for women entrepreneurs.
Google has announced the launch of the Women Entrepreneurs on the Web (WEOW) program in India, as a targeted business diversity program for women entrepreneurs. Google started on this idea by speaking to a large number of women entrepreneurs and realised that they were true entrepreneurs, yet many were unaware of various products that can be used to leverage the full potential of the internet including some Google products and services, such as Google+, AdWords and Apps for Enterprise. In fact, many of them didn’t even have an online presence. This led us to crystallising the idea into a program to increase the reach of technology with this community. The large number of women entrepreneurs in India made it a decision for Google to pilot this initiative here. The Women Entrepreneurs on the Web Program aims to help women-owned businesses grow their online presence. The program will provide women entrepreneurs support on using various web-based technologies in their day to day business while increasing their outreach to their customer base. The program is a 5 circle approach designed specially to cater to women entrepreneurs with varied degrees of online presence and expertise. The program starts with building an online presence and moves towards collaborating effectively, connecting with customers, promoting their organisations to then tracking and optimising their online presence.