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2012-12-28

Getit partners with Yahoo! for local search

Digital marketing company Getit on Thursday announced its association with Yahoo! wherein Getit will power results under Yahoo! Local. The partnership will make Getit’s entire databases of over 3 million business listings accessible to Yahoo! users on Yah

Digital marketing company Getit on Thursday announced its association with Yahoo! wherein Getit will power results under Yahoo! Local. The partnership will make Getit’s entire databases of over 3 million business listings accessible to Yahoo! users on Yahoo! Local.

Following the tie-up, any search conducted on Yahoo! Local will automatically land on a co-branded section which will be powered by Getit. Further, for searches conducted on Yahoo! web search which correspond to a local need, Yahoo! users will have the benefit of the listings powered by Getit, depending upon relevance, location and keywords.

Commenting on the association, Sidharth Gupta, CEO, Getit said, “This is a very significant partnership since it brings the power of Getit’s databases to Yahoo! users and likewise brings the immense distribution of Yahoo! to Getit’s advertisers and SMEs. It is a privilege to be partnering a leading brand like Yahoo! to bring powerful yet simple solutions to our users and advertisers.”

Yahoo! with 40 million users is the number 1 portal in India and has an engagement rate of over 100 per cent. Yahoo! Front Page averages 5.6 million unique users every day. This association is likely to help create further brand awareness and popularity of Getit among masses.

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