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2013-04-08

Flipkart launches marketplace platform connecting buyers directly with sellers

Flipkart has launched its marketplace platform with 50 sellers on board, currently selling books, media, and consumer electronics categories. It will allow the multiple third party companies to create their own ecommerce stores by listing their products a

Flipkart has launched its marketplace platform with 50 sellers on board, currently selling books, media, and consumer electronics categories. It will allow the multiple third party companies to create their own ecommerce stores by listing their products and inventory information on the website. This means that buyers will now be able to connect directly with sellers and delivery will be undertaken by Flipkart. The company will soon add clothes, shoes and other categories online for sale.

Sachin Bansal, CEO and Co-founder, Flipkart in a release said, “Flipkart has created the blueprint for Flipkart’s Marketplace with the determination to take online shopping to the masses. While on the one hand it furthers Flipkart promise of customer delight by giving more choices at competitive prices, it also serves as the foundation for entrepreneurship to flourish without having to worry about investing in any physical or virtual infrastructure and yet access millions of customers across the country with just a click.”

In terms of enabling the SME community, Marketplace will allow smaller players to transact on the same platform with larger established retailers and help them garner business intelligence by understanding their position vis-a-vis competition based on factors such as pricing, offers, deals, etc.

“In the last 12 months, more than 80 million unique visitors have come to Flipkart. Five out of six online Indians visit our website. Sellers on Flipkart will get access to this vast user base, which is akin to the footfall in prime retail spaces in the top 10 cities of the country,” added Bansal in the release.

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