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2015-03-30

Five start-ups showcase transformative ideas at Target Accelerator Programme

The Target Accelerator Programme has helped ten start-ups explore new ideas that have the potential to shape the future of this industry.

Target India has hosted a Demo Day for the second batch of start-ups graduating from the Accelerator Programme. Five start-ups - Synapse, Whodat, Wazzat, Torch and Visarity, presented transformative ideas that can enhance the overall retail shopping experience.

Taking the wave of innovation to a larger audience, Target brought together Indian retailers along with other industry leaders, venture capitalists, mentors and media to witness innovative technologies developed during the four-month immersive program.

“As a company, we are passionate about building innovative solutions for retail. The Target Accelerator Programme has helped ten start-ups explore new ideas that have the potential to shape the future of this industry,” said, Navneet Kapoor, president and MD, Target India.

“This initiative has given start-ups an opportunity to significantly mature their products and enable scale for global needs. We are looking forward to a continued partnership with this ecosystem,” he added. 

Speaking on the occasion, Ranjan Jagannathan, founder, Synapse, said, “Target has embraced mobile innovations consistently and this encourages start-ups like us to push product frontiers.”

Sriram Ganesh, co-founder, Whodat, added, “Through this initiative, we could scale our product to a Fortune 30 retailer. Thanks to Target for committing to and engaging with this ecosystem.”

As a specialized retail accelerator, the second batch of start-ups focused on key areas such as: omnichannel, digital marketing, mobile, supply chain and data. Target is committed to discover new product ideas relevant to retail and is now accepting applications for the third cohort which will start in June 2015.

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