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2013-04-19

Fashionandyou elevates Aasheesh Mediratta as its new CEO

Fashion and lifestyle e-retailer, Fashionandyou in a press release today announced the appointment of Aasheesh Mediratta as its new CEO. Mediratta, has been elevated from his previous role of Director of Sales at Fashionandyou.

Fashion and lifestyle e-retailer, Fashionandyou in a press release today announced the appointment of Aasheesh Mediratta as its new CEO. Mediratta, has been elevated from his previous role of Director of Sales at Fashionandyou.

Speaking on his appointment, Mediratta said, “I am delighted to have been entrusted with this responsibility and even more excited to make Fashionandyou scale up to greater heights. Besides boosting the core USPs of our business model amidst the immense potential that the e-commerce industry offers in India; my key priorities include to continue to make Fashionandyou a preferred destination for fashion & lifestyle categories and find better insights into consumer behavior leading to customer loyalty to our website”

Adding to the new development, Harish Bahl, Founder and CEO, Smile Group said “Aasheesh has been integral part of the core team since the beginning and his contribution towards the growth of the business has been tremendous. He has an excellent understanding of the e-commerce business and possesses energy, passion and vision to take this company forward. We can undoubtedly say that he is the best suited person for this position. I look forward to working closely with him to help the company scale newer heights.”

The release stated that with his vast experience in mid-market to luxury retail and specialization in e-commerce, sales & operations and brand management, Mediratta has earlier worked with international retailers like Marks & Spencer & Debenhams.

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