Facebook wants to increase its advertising and get more clicks on all kinds of ads. It believes tapping into the lucrative small business market will help it achieve those goals.
Facebook wants to increase its advertising and get more clicks on all kinds of ads. It believes tapping into the lucrative small business market will help it achieve those goals.
Sheryl Sandberg, Operating Chief, Facebook says, the key is showing business owners how to find new customers by creating Facebook pages and by buying ads that appear on individual Facebook users' pages.
The small business market has been difficult to crack for digital companies like Facebook and Google. Many owners with Facebook pages are reluctant to advertise, limiting the revenue the company can make from small businesses.
Facebook has updated its technology to make it easier for business owners to use, Sandberg said. The company is targeting those who don't have the time to sit down at a desktop PC and update pages or ads.
Facebook says it is used by 25 million small business users worldwide. Many small companies that don't have websites use social media services like Facebook to reach customers. When a Facebook user "likes" a company's page, that customer's Facebook friends see posts on their own pages about the company. Businesses can also buy ads that appear on individual Facebook pages.
Facebook is in a good position to get more revenue from small businesses because so many of them already use it. But the company must still convince them ads are a good investment.
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