Hotline: 1800 102 2007
X
Search Business Opportunities
2014-09-20

Exceed Entertainment ties up with Wild East Group

The Wild East Group will continue to operate independently within the Exceed Entertainment group of companies

Entertainment management firm Exceed Entertainment and brand development agency the Wild East Group, which handles the likes of Hrithik Roshan and Kolkata Knight Riders today announced their merger into one global entity, as per a PTI report.


"The merger brings together Exceed Entertainment's expertise in celebrity management and brand monetisation, complementing this with The Wild East Group's ability to analyse a brand's asset value at a balance sheet level to produce an exceptionally potent partnership that builds long-term brand equity for their clients," the firms said in a joint statement.


Post merger, The Wild East Group will continue to operate independently within the Exceed Entertainment group of companies, the statement added.


Sid Shah, Founder, The Wild East Group will also step down from leadership position but will remain as an advisor.
Commenting on the development, Shah said "India has irrevocably passed from the age of transactions and deals to the age of value, and this merger was necessary to be able to offer the kind of value-add services that brands require."


Exceed Entertainment, Founder and MD, Afsar Zaidi said the skill sets of the two companies are clearly very complimentary and will redefine the talent management and brand space by offering new bundles of services with a variety of different lenses. Exceed Entertainment currently has celebrities clients such as Priyanka Chopra, Bipasha Basu, Shilpa Shetty.

Related opportunities
  • About Us: Pots and Pans, Launched promoted in India by Meyer..
    Locations looking for expansion New Delhi
    Establishment year 1997
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater DELHI New Delhi
  • About Us: Established in 2017, Headphones Lounge is trendiest addition in Nightclub,..
    Locations looking for expansion New Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
  • Video Game Centres
    About Us: We serve happiness through their state of the art..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 6000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi Delhi
  • Preschools
    About Us: GD Goenka Group, established in 1982, has had varied..
    Locations looking for expansion Delhi
    Establishment year 1982
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts