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EPCH likely to brand Indian Handicraft

MSMEs revel as EPCH announce branding of Indian Handicraft

The Export Promotion Council for Handicraft EPCH is likely to brand indigenous handmade products under the government’s Brand India Campaign in the global market.

Ravi Sharma, vice-president of the All Handicrafts Exporters Association (AHEA) said to a Bizxchange correspondent, “The EPCH has always worked towards the benefit of MSMEs in the sector. Hopefully this endeavour will also help handicraft-based MSMEs in the country to increase their exports.”

Since, Indian handicraft-based MSMEs are registering losses in the face of Chinese reproduction of Indian handicraft items and sale of the same to India and elsewhere around the globe, this move will safeguard MSMEs interest.

Mohammad Asim, proprietor of RGN Export, a small-sized unit in Moradabad, which manufactures and exports handicraft items, said, “Indian handicrafts enjoy a huge market in foreign countries. The EPCH’s endeavour will give a kind of domain name to these products, which will enhance our country’s brand image as well as add credibility to our exports.”

Indian handicrafts exports to US have increased by 33 per cent to touch USD 62.48 million during September 2010 as against USD 46.87 million during the same time last year.

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