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2014-10-07

Discounts by e-commerce firms to badly affect offline market: CAIT

In a letter to Commerce and Industry Minister Nirmala Sitharaman, National General Secretary of CAIT, Praveen Khandelwal has demanded for setting up of a regulatory authority for e-commerce business in India

Expressing concerns over huge discounts being offered by e-commerce firms, traders body CAIT asked the Commerce and Industry Ministry to take steps to monitor and regulate online businesses, says a PTI report.

 

In a letter to Commerce and Industry Minister Nirmala Sitharaman, National General Secretary of Confederation of All India Traders (CAIT) Praveen Khandelwal has demanded for setting up of a regulatory authority for e-commerce business in India.

 

"We invoke your kind and immediate attention to ongoing sale offers conducted by various e-commerce companies since last three days...they are offering discounts from 20 per cent to 70 per cent, whereas traders are forced to sell same products in offline markets at a higher prices since their purchase price is on a very higher side," he said in his letter.

 

It is a serious matter as it is badly affecting the offline market.

 

"Such a practice, if continued, may result into unavailability of products in offline market which will further result into a monopolistic situation which will be controlled and dominated by the e commerce retailers," he added.

 

He said it amounts to predatory pricing and the government should take necessary steps to control this.

 

"In the present case, the traders are in a disadvantageous position and cannot compete with online retailers," said Khandelwal.

 

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