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2012-06-18

DWEN: Global women entrepreneurs meet to do business in India

The strategic importance of doing business in India because of its role as one of the largest emerging markets and its influence on the world of technology was discussed at length for two days at Dell Women’s Entrepreneur Network (DWEN) event. The interna

The strategic importance of doing business in India because of its role as one of the largest emerging markets and its influence on the world of technology was discussed at length for two days at Dell Women’s Entrepreneur Network (DWEN) event. The international gathering of women entrepreneurs at the Leela Palace, New Delhi celebrated female entrepreneurs’ influence in the global economy and exploring how can they engage and collaborate with bullish Indian women entrepreneurs seeking growth.

Speaking in a virtual interview with Moira Forbes, President and Publisher, ForbesWoman, over why doing business in developing markets like India stands crucial, Michael Dell, Founder, Dell Inc; said, “There are lot of opportunities and growth for entrepreneurs in countries like India as they have the ability to leapfrog the old ways.”

Addressing the session on Doing Business in India, Amit Midha, President, Asia Pacific & Japan, Dell Inc; said, “Since liberlisation in 1991, India has become a power house. It ranks among the top three countries in several areas; hence we must take advantage of these opportunities.”

“Middle class phenomenon is best exemplified by small medium businesses (SMBs) in India,” he said expressing the change that Indian middle class has brought to the Indian economy by starting many new small enterprises.

Deriving opportunities through challenges present in India’s innovation ecosystem, Shoba Purushothaman, Founder Training Ventures Ltd and The Newsmarket said, “India offers unique innovation challenge because the infrastructure reaching the end consumer is very difficult. Hence, it is a must to innovate supply chain and doing product innovation which is very critical.”

“There are opportunities in any segment you see of Indian Industries because of inefficiencies and lack of sophistication in the markets, devoid of serious entrepreneurship. Also, the consumer expectations are not very high in India as they have never been exposed to the best,” she added.

The other major sessions that took place were about social entrepreneurship and strategic giving, sustainability, customer engagement, social media strategy, cloud computing solutions from Dell etc. as an exchange of ideas between female founders, CEOs, innovative leaders, business icons, experts and thought leaders who run businesses in top markets. 

With speakers representing Canada, the United States, Brazil, China, Japan, Australia, India, the United Kingdom, France and Germany, the event was supported by Endeavor, Ernst & Young's Entrepreneurial Winning Women and the Kauffman Foundation and led by Moira Forbes.

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