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2015-05-26

Customer Communication StartUp Nudgespot raises $650K seed fund

The financing will be used to fund marketing and product innovations, along with team expansions in India &the US.

Customer communication startup Nudgespot has announced a Pre Series-A investment of $650,000 led by Kae Capital, a sector agnostic fund that invests in companies which bring about innovative solutions for existing gaps in markets, backed great teams.

The other angel investors include Anoop Goyal, Mike Shah and V.A. Sastry.Sasha Mirchandani, Managing Director & Founder of Kae Capital and Co-Founder. Mumbai Angels will be joining as Nudgespot as a Board Member. The financing will be used to fund marketing and product innovations, along with team expansions in India &the US.

Sasha Mirchandani said, “Nudgespot has within a very short span of time, proved its ability to disrupt the SaaS based customer communication market which currently forces B2B & B2C enterprises and start-ups to use expensive or ineffective software to communicate effectively with their customers. The Nudgespot founders have a great team and product strategy that we believe in, and we look forward to working with them.”

“We are excited to have Kae Capital, Anoop Goyal, Mike Shah and V.A. Sastry bring in not only capital and expertise, but also the belief in what we do. Nudgespot has been growing over 50 per cent month on month ever since we launched in November 2014. Businesses have been clamouring for a solution that allows them to talk to their customers in an intelligent manner across channels”, said, Raveen Sastry, co-founder, Nudgespot.

Nudgespot is perfect for a variety of functions in every company – sales, marketing, customer success, and product development – anyone who has a touch point with customers. It enables channel-agnostic messaging across email, SMS, and push notifications, with the ability to filter and segment users based on behaviour.

“Currently, 40 plus customers from all over the world, are using Nudgespot for everyday communication to customers and have seen up to a 10X jump in open and click rates for their messages. Customers include Ola Cabs, Bluestone, Decathlon, Easygenerator and Toppr, amongst others,” said the company’s official press release.

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