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2013-10-14

Canon India shares growth plan till 2015, taps SMEs for growth

Digital Imaging major, Canon India recently shared the growth journey for its Office Imaging Solutions division (OIS) in India since last 16 years and the growth plans for the division by the end of 2015. The division planned deeper penetration in C, D and E towns in India and further expanded the service location from before 546 to 700+ locations currently to support development in smaller cities.

Digital Imaging major, Canon India recently shared the growth journey for its Office Imaging Solutions division (OIS) in India since last 16 years and the growth plans for the division by the end of 2015. The division planned deeper penetration in C, D and E towns in India and further expanded the service location from before 546 to 700+ locations currently to support development in smaller cities.
 

The division is aggressively tapping the SME market specially the manufacturing units in C, D and E class where the print volume is around 1-2 lakh a month. Canon is working with its channel partners in these cities who will be focusing on SMEs and PSU segments.

 

Canon plans to enable the SME community by introducing cost effective workflow solutions and Managed Document Services offering. With this SMEs will get access to enterprise class technology which will help them streamline their printing infrastructure, save cost and be eco-friendly, the company said in a release.
 

The division is also targeting cities like Ahmedabad, Chandigarh, Cochin, Patna and Bhubaneswar.

 

K. Bhaskhar, Senior Director Office Imaging Solutions Division, Canon said, “Organizations of all sizes from SMEs to large enterprises are looking at growing their business and expand rapidly into tier III and IV markets. We want to be a part of this growth journey and take care of their printing related requirements by offering customized and best in class technology from Canon. This is in-line with our strategy to target customers from C, D and E markets and expand our service reach to 700 locations across India.”         

 

Canon's OIS division focuses on offering unparalleled A3 MFPs, high-end document and production scanners, solutions and Managed document services (MDS) to large enterprises, SMEs, Government sector across verticals. Currently, Canon is No.1 in A3 MFP segment with a market share of 25.9% as on June 2013 IDC report and plans to increase its market share to 29% by end of 2015.

 

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