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2015-03-21

Cab booking service Ola launches mobile app to add food ordering option

Initially, Ola has decided to launch the service in metro cities — Mumbai, Delhi, Hyderabad and Bangalore, though the company plans to go pan India in near future.

Online cab booking service Ola has announced adding a new location-based online food delivery option under Ola Cafe. The food ordering option is restricted to its app, making it a mobile-only feature.

Users can either pay for their food by Ola money or cash on delivery. The delivery person will call customers to confirm the address. Users can also track the person handling the food delivery via the app. The food is delivered to user's current location picked up by the app automatically.

Currently, the new feature is in beta stage. Initially, Ola has decided to launch the service in four metro cities — Mumbai, Delhi, Hyderabad and Bangalore, though the company plans to go pan India in near future. The app is not for ordering food from restaurants across the city, but only from those located near to the user.

The service is currently available from 12 PM to 11 PM, which includes Lunch, Snacks and Dinner.

Ola claims to be the largest cab booking services provider in the country by the number cars in its network.

Earlier this month, the company acquired Bangalore-based TaxiForSure for $200 million (Rs 1,240 crore) in a cash and stock deal.

Having raised $210 million in Series D round of funding led by Japan’s SoftBank, it is also in talks to raise $400 million (around Rs 2,500 crore) from Russian investment firm DST Global and other existing investors, according to various media reports. 

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