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2015-05-08

Box8 raises Rs 21 crore in Series A Fund from Mayfield

The funds raised will be used to build a seamless customer experience across its mobile and web platforms.

Box8, Mumbai based on-demand food delivery Company, has raised Rs 21 crore in Series A funding from Mayfield headquartered in Silicon Valley.

The funds raised will be used to build a seamless customer experience across its mobile and web platforms.
Currently, over 50 per cent of Box8’s orders come through the mobile phone. Its integrated delivery management system guarantees fresh hot food is delivered each time.

“We keep only one thing in mind when we make our food; that we would only serve food that we enjoy eating. Food is a tricky business. It has many moving parts and is very personal to customers. We want our customers to keep coming back to us and therefore making the end-to-end experience frictionless for our customers is very important. We manage the technology, product and delivery therefore allowing us to have complete control over customer experience,” said Amit Raj, co-founder, Box8.

Founded by IIT graduates Amit Raj and Anshul Gupta in 2012, Box8 is a front-runner in India’s Rs 50,000-crore food tech market. Setup on pillars of taste, technology and innovation, Box8 aims to be the go to option for anyone wanting to order great tasting food.

Box8 has pioneered a compact All-in-One meal box which is one of its best-selling items. Keeping in mind the hectic and fast paced life of the Indian consumer, these meal boxes pack an elaborate Indian meal in a compact manner offering convenience to the consumers.

Living by the strategy of constant product innovation coupled with Indian flavors, Box8 has given an Indian twist to wraps and sandwiches.

The Company’s strength lies in its strong development team which comprises of experienced chefs from ITC and Marriott Hotels.

Box8 is currently present in Mumbai and has 22 delivery units across the city. With over 2,000 transactions per day, Box8 has grown 10x in the last 15 months.

The Company’s focus on taste, technology and innovation has resonated well with its customers, as 80 per cent of its daily transactions come from repeat customers.

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