Hotline: 1800 102 2007
X
Search Business Opportunities
2014-06-12

Big data start-up Vizury secures $16 million from Intel and Ascent Capital

Vizury announced a $16 million Series C funding round led by Intel Capital with participation from Ascent Capital and existing investors, Nokia Growth Partners and Inventus Capital Partners. This brings the total funds raised by Vizury to $27 million; Ojas Ventures had participated in the two earlier rounds.

Bangalore-based digital CRM firm Vizury announced a $16 million Series C funding round led by Intel Capital with participation from Ascent Capital and existing investors, Nokia Growth Partners and Inventus Capital Partners. This brings the total funds raised by Vizury to $27 million; Ojas Ventures had participated in the two earlier rounds.

 

Chetan Kulkarni, Co-founder and CEO said “The funds will be used to drive product innovation on our mobile and cross-channel propositions and to scale operations in existing markets, especially in China, Japan, LATAM, Middle East and Korea. We are also evaluating our options of entering the US market.”

 

Vizury helps marketers secure customers-for-life through personalized marketing solutions. Established in 2008, Vizury has offices in Bangalore (HQ), Beijing, Sydney, Sao Paulo, Singapore, Taiwan, Dubai, Seoul and Tokyo.

 

Vizury, last year, launched a comprehensive mobile advertising retargeting product, MobiConvert, which includes mobile web and app retargeting on both iOS and Android devices and powerful conversion features like app deep linking and click-to-call.

 

The entire product suite across mobile and desktop is powered by Vizury’s big data platform which processes over 30 terabytes of data daily, including purchase intent data of nearly 500 million users and tens of billion dollars of retail transaction data. Meaningful insights derived from this data is used by Vizury’s proprietary bidding and recommendation algorithms to process over 5 billion daily bid requests to precisely target and engage users with highly personalized 1:1 messages.

 

“Big data analytics is primed for take-off with the ad-tech ecosystem providing a major impetus,” said Sudheer Kuppam, Managing Director, Intel Capital APAC Region. “Vizury understands how data and technology are shaping the consumer marketing & advertising industries and is emerging as a leading player in this sector. Increasing internet penetration across APAC only augments this further. The investment led by Intel Capital will help Vizury take advantage of this big data opportunity.”

 

Vizury was among the first multi-national ad-tech companies to enter China in 2009 where it now has strong advertiser relationships and a high caliber local team.

 

“Our emphasis, right from day one, on staying invested in challenging markets like China and Japan, and offering deep industry-focused solutions to enterprise clients has helped us get leadership positions in these markets,” Chetan said.

 

With a 400% CAGR, Vizury is one of the fastest growing tech companies in Asia. A revenue retention rate upwards of 190% demonstrates the consistent business value it delivers to clients.

 

Raja Kumar, Managing Director, Ascent Capital, added “Vizury, one of the most promising high-technology product companies to emerge out of India, has all ingredients to be a global leader in digital CRM.”

Related opportunities
  • Payment Solution services
    About Us: Mswipe Technologies Private Limited is engaged in the business..
    Locations looking for expansion Maharashtra
    Establishment year 2011
    Franchising Launch Date 2017
    Investment size
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Mumbai Maharashtra
  • Mr. Bean's Pizza started its operations in Jaipur in 2013...
    Locations looking for expansion Rajasthan
    Establishment year 2013
    Franchising Launch Date 2013
    Investment size Rs. 10lac - 20lac
    Space required 330
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
  • Preschools
    About Us: NO REVENUE SHARING MODEL, LOW INVETSMENT AND RISK, HIGH..
    Locations looking for expansion Haryana
    Establishment year 2010
    Franchising Launch Date 2015
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Quick Service Restaurants
    About Us: Biryani queen is a unique & Conceptualized QSR brand,..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts