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2012-03-27

Alibaba.com extends e-commerce to Engineering industry SMEs

Extending its focus on the engineering sector in India, Alibaba.com, has partnered with the Engineering Export Promotion Council (EEPC).

Extending its focus on the engineering sector in India, Alibaba.com, has partnered with the Engineering Export Promotion Council (EEPC). As part of this association, Alibaba.com has participated in EEPC’s flagship event, the International Engineering Sourcing Show (IESS) 2012, with the aim of providing a platform for engineering sector SMEs to showcase their prowess to more than 300 exhibitors, including overseas buyers. In order to educate Indian SMEs in the engineering sector about capitalising on export opportunities, Alibaba.com shared its expertise in trading with global partners by leveraging e-commerce with EEPC’s members at India’s largest engineering exhibition.

Engineering Goods was amongst the foremost sectors that led export growth in the country last year, with exports worth $40.7 billion, reflecting an increase of 22.3 percent during April-November, 2011 as per report by Ministry of Commerce. A similar growth trend is also reflected on Alibaba.com’s site analytics which shows that SMEs in various engineering sectors have witnessed an increased interest from global buyers, with SMEs in the machinery sector currently receiving the highest number of international buyer inquiries as compared to other industries in India on the marketplace. Alibaba.com aims to reinforce the significance of e-commerce for SMEs in cost-effectively growing their businesses in overseas markets and finding trade partners in untapped and unconventional markets. 

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