Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
2013-10-22

Breaking the Disability Barrier

Started with the single motive of empowering differently abled people in India, Mumbai-based BarrierBreak is now one of the leading providers of products and services for people with different disabilities.

Shilpi Kapoor, Founder, BarrierBreak, talks about her initiative for differently abled people and building a scalable enterprise in conversation with SMEntrepreneur.

 

Tell us about your company BarrierBreak.

In 2007, I started BarrierBreak while working in the space of providing technology for differently abled people. Websites and applications are forever changing and evolving, so we try and make websites and applications and digital assets accessible to differently abled people as much as to everybody else. So, our first aim is to make websites more inclusive for differently abled people and also providing products them so that they can utilise their systems and technologies better.

 

How many products do you have? Which is the highest selling product?

We have nearly 60-80 products for the differently abled people. One of the highest selling products will be the screen reader and magnifier for a low vision or visually impaired person that also has Braille display support integrated. An average screen reader cost is Rs 70,000 but we have lowered the price at Rs 21,000, which is much more cost effective for the blind people.

 

Tell us about the price range of the products sold.

Our price range starts from Rs 4,000 for an adaptive keyboard to Rs 5.5 lakh for somebody who is totally paralysed and has no movement in the body except eyes so they can use a computer, access the Internet and control the whole environment using the eyes as a control.

 

What are the initiatives taken to support differently abled people?

BarrierBreak runs India’s assistive technology and accessibility exhibition and conference called Techshare India where we help policy makers understand what is required in digital accessibility in India. In 2011, we have also created a portal called signntalk.org, which is a free sign language interpreter. We also created a windows mobile app called Fun with Money for autistic children. This will help them understand the concept of money, how much money they have with them and how to transact money for buying things.

 

Tell us about the website created for National Institute of Open School (NIOS).

We went on to develop website of NIOS into an accessible websites that people of all disabilities can access it for registering online, checking their curriculum and results online. Under NIOS, there are 50,000 students with different disabilities so one can imagine the impact it can make. We followed the web content accessibility guidelines, i.e. the international guideline on accessibility for creating the website.

 

How do you market the products?

I wish I could afford the malls for selling the products but I cannot. We do it in a different way by working with opticians and hospitals to provide support to the people through their network, for e.g. in Mumbai we are connected with 120 opticians. Marketing for us is the biggest problem because there is not really any existing channel for marketing such products. So we need to do all that network by our self. Also today people don’t understand the potential and the perception has always been of charity and that is why we are raising money to market the products.

 

Do you think technology is expensive for differently abled people?

Yes technology is expensive when it is for a smaller number of people. However, it is not about price point, it is about making differently abled people independent and we can make them effective members of our society so that they can get a job for themselves and then these products won’t appear expensive to them.

 

How do you source your products and what growth do you see ahead?

We import products from manufacturers in the Netherlands, Germany, the US and UK. This eliminates the middlemen. Currently, our turnover is around Rs 2 crore and we are focusing on expanding our market base through different channels partners across India. Also, we expect business growth of 48 per cent year on year.

Related opportunities
  • Others Food Service
    Witness the Quick Service Restaurants growth with Chicago Delight, Start..
    Locations looking for expansion Haryana
    Establishment year 2011
    Franchising Launch Date 2013
    Investment size Rs. 10lac - 20lac
    Space required 400 to 1000sq ft
    Franchise Outlets More than 10000
    Franchise Type Unit, Multiunit
    Headquater kurukshetra Haryana
  • After School Activities
    Become a Franchisee of the fastest growing SIP Abacus programme..
    Locations looking for expansion Tamil Nadu
    Establishment year 2003
    Franchising Launch Date 2003
    Investment size Rs. 2lac - 5lac
    Space required 800 - 1500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil Nadu
  • Casual dine Restaurants
    Café Udupi Ruchi, is a restaurant which will provide the..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 70 - 4500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Rural District Karnataka
  • Clinics & Nursing Homes
    About:SAHAJ REGENERATIVE CELL THERAPEUTICS LLPis formed with the vision to..
    Locations looking for expansion Maharashtra
    Establishment year 2010
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 125 - 2000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities