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2011-05-12

Restaurant for classy marriages

Smitten by the idea of wedding theme based restaurants in the west while globe- trotting, Zuzer Lucknowala decided to introduce his fellow countrymen to a similar concept and thus The Wedding Cafe & Lounge was born. In a chat with us, he talks about his r

Smitten by the idea of wedding theme based restaurants in the west while globe- trotting, Zuzer Lucknowala decided to introduce his fellow countrymen to a similar concept and thus The Wedding Cafe & Lounge was born. In a chat with us, he talks about his restaurant, its specialties and what makes it a happening place.

SS: Tell me about yourself, what was your previous profession and how did you think of coming into this business? 

ZL: I own Dios a banquet hall in Tardeo, Event Factory which specializes in organizing corporate meetings in and across the city and Vivaah that specializes in organizing high end and classy weddings. I have travelled extensively and the concept of a wedding theme based restaurant is very popular in the west. I thought of introducing this innovative concept in Mumbai where wedding industry is huge and where people have the money to have that signature wedding.

SS:   What role did your family play in terms of supporting you? 

ZL: My family was extremely supportive. Party Cruisers Pvt. Ltd. was started by my wife Rachana and I and we both are alumni of Dadar Catering College. I kickstarted off with the outdoor catering unit, where I was soon joined by my wife Rachana, to accelerate further growth by diversifying into the event management field.

 

SS:  What is your company’s full name and what is your product range? 

ZL:  A L ENTERPRISE is the group’s name.

The Wedding cafe & Lounge offers services ranging from..

  • Global Fusion restaurant
  • Lounge
  • Rooftop sunset Banquet venue on the 6th floor of the same building which gives a panoramic and breathtaking view of the landscape when the sun sets.
  • Wedding related services
  • Designer store for Wedding outfits
  • Art of chilling Sunday brunches
  • Workshops for Brides on dining etiquette etc

SS:  How did you fund the business initially?

ZL: Combinations of several factors, internal funding, loans & Pvt. HNI investors

SS: What challenges did you face in establishing your business? 

ZL: Any new start up business needs to set its foundation ...But the concept has been so well accepted .....  

SS:  What is your team size and what challenges did you face in putting your team together, how was the experience of hiring the first employees? 

ZL: My team size is about 40 employees who handle kitchen operations, service operations and sales and marketing for The Wedding Café & Lounge.

SS:  What is your product’s USP? 

ZL: A concept based restaurant which acts as a bridge between high end vendors and end consumers. The positioning of The Wedding Café & Lounge is that it is going to be India’s largest Wedding Management Service provider.

SS:  What is your marketing strategy? 

ZL: Coverage in print media, radio, sms and mail blast besides doing events and promotions that are specifically centred around wedding theme.

SS:  How are you planning to scale up your business? 

ZL: By foraying into new ventures in and around Mumbai.

SS:  What makes your restaurant unique? 

ZL:  A fine dine restaurant in with concept of the wedding services

SS: Who are your target audience? 

ZL: 20-50 age group. People within the income bracket of 4 lakhs – 50 lakhs.

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