Welcome Guest

Businessex.Com
Home Interviews Emerging  Techpreneur  Charging up Growth

Charging up Growth

Tech start-up Xyra\'s XS Powercard is a smart charger for smartphones. It is not just a charger but also a USB storage device with a syncing cable and easily fits into pocket.

Tags: Armaan Gandhi, Xyra, consumer electronics, smartphone market, XS Powercard, Chinese imports

BY Sandeep Soni | June 13, 2014 | COMMENTS ( 0 ) |

Charging up Growth
Armaan Gandhi Co-Founder and Finance Head, Xyra

Armaan Gandhi, Co-Founder and Finance Head, Xyra, shares more on that, the market size etc in a chat with SMEntrepreneur.

 

Why did you enter the consumer electronics space?

We chose to enter consumer electronics in 2013 because of the sheer magnitude of the market. The consumer electronics space is growing rapidly in India, especially in regards to the smartphone market; we want to capitalise on this growth. However smartphone battery limitations have been prevalent for a decent amount of time. Hence we came to the conclusion that smartphone battery life is a major problem today for users.  So we decided to one-up them in every way we could think of through our first product XS Powercard.

 

Tell us about uniqueness of your first product XS Powercard.

The XS Powercard is an amalgamation of three essential devices – a 2200 mAh portable charger, a data storage device that stores up to 32GB of memory, and a USB syncing cable that fits in your wallet. It is a conglomerate of devices with a number of auxilart features that Xyra believes people need to stay connected to their digital world, in the most convenient way. From the shape to its additional features such as single-port charging, smart power management, smartphone protection and variable charge rates, etc., makes the charger a part of users’ day-to-day life. We offer the product in two versions: iPhone 5/5S/5C (lightning connector) and in Micro USB.

 

How big is the market for such products in India?

The portable charging market in India it is approximately $60 million. Considering that the Indian smartphone industry has the second fastest growth rate in the world (over 52 per cent YOY growth), the growth potential for portable chargers is tremendous.

 

A large part of the market is dominated by cheap Chinese imports? How big it is as a challenge for you?

Competition from Chinese imports is rife if not omnipresent. We think of this as a “quality over quantity” issue. We believe that there is now a shared ideology amongst Indian consumers where they recognise the concomitant risks to their smartphones if they choose to use Chinese imports, many of which do not pass through certification processes.

 

In addition to our value proposition, the trick, we believe, is to educate the consumer about how we are more reliable. Our value proposition alone is meant to sway the consumer in our direction, but if price is a major factor in the purchase decision, our product’s reliability definitely helps. While we are completely aware of the challenges to educate consumers, it definietly aids us that nobody advertises or promotes the chinese products. In terms of price, we believe that for the features we offer and in comparison to our major competitors, we are affordable.

 

Why did you launch the product through crowdfunding? How much amount are you planning to raise?

We planned to launch the XS powercard through Indiegogo not only to raise money but also to create awareness about the product. Indiegogo, the international crowdfunding website has over 600,000 monthly users, and fund raising campaigns get a lot of exposure with respect to the media. We would like to raise $50,000 to pay for fixed expenditures, including certififcation processes, while also contributing to our working capital needs enabling us to achieve reasonable economies of scale. Xyra has managed to raise more than $32,000 in pre-orders (delivery expected end of August) in just over a month.

 

What are your plans for next two-three years?

We would like to see Xyra grow and gain resepctable market share in the global portable charging market segment. We aim to develop and add new deivces to our product line. If the opportunity presents itself, we are also looking to enter into different market segments keeping capital requirements and timelines in mind.

Please add your comment

Rating  
Not readable? Change text.

Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Related Interviews

Gain 20x efficiency improvement in recruitment with Hiree!

Manjunath Talwar, Co-founder & CEO & Abhijit Khasnis, Co-founder & COO of Hiree

With the ever increasing roles in work profile every day, one needs to add skills sets in his or her resume. A good placement in a good...

Prep tips for students to lead in tech savvy world

Piyush Agrawal, CEO and Co-Founder, SuperProfs.com

With growing rage of technology among young minds, online education has become a new rage. The tech savvy youth are now relining on...

How Rajan Anandan-backed Gift Cards India is making mark in online gifting sector

Firoz Khan, Co-founder & CEO, Gift Cards India

During Firoz Khan’s stint with Future Group, he saw a lot of gift vouchers being sold online, which ignited the spark in him to...

How Avekshaa Tech managed to clock 3-fold increase in revenue in a year

Rajinder Gandotra, Co-founder and CEO, Avekshaa Technologies

When Rajinder Gandotra, Arun Ramu and Ashutosh Shinde were building the Performance Engineering and Validation business ground up at...

How eMart Solutions is changing the loyalty landscape in India

Aditya Bahmidipaty, co-founder,eMart Solutions

Founded in 2009 by Aditya Bahmidipaty and Srikanth Chunduri, eMart Solutions deal in loyalty services programs in India and is poised to...

Furlenco redefining the furniture rental space in India

Ajith Karimpana, Founder & CEO, Furlenco

Coming from an Investment Banking technology background, Ajith Karimpana left his plush job as Vice President from Goldman Sachs in...

It's DONE! Restaurateurs' hunt for an integrated digital platform comes to an end

Himanshu Khona, Director, DONE Solutions

With over 14 years of experience in technology, latest technological developments and infrastructure set up, Himanshu Khona went on to...

How Swipe Tech's Shripal Gandhi managed to clock Rs 1 bn from just Rs 2 crore

Shripal Gandhi, Founder and CEO, Swipe Technologies

A chemical engineer by education, Shripal Gandhi is one of the many NRIs who have transitioned to India from US (where he led technology...

DesiDime contributes 10-15% traffic to various e-commerce sites

(Standing) Mehul Jobanputra, CEO & Co-founder, DesiDime.com

Jimish Jobanputra, a University of Illinois (Chicago) alumnus, worked in USA for five years until he realised his zeal for...

Hemant Jain brings 'Happy Hours' at your fingertips

Hemant Jain, Co-founder & Director, FNB City Media

Co-founded by Hemant Jain and Raviraj Meena in September 2013, FNB City Media is an early stage startup in the online food, restaurant,...

Dream to establish LateraLogics as the world’s most successful company: CEO S. Arjun

S. Arjun, Founder, LateraLogics

S. Arjun from Chennai is a class 9th student of Velammal Vidhyashram in Surapet. This young boy is the owner of...

Aiming for 100% YoY growth in 2015: RateGain's Bhanu Chopra

Bhanu Chopra, CEO, RateGain

A bootstrapped start-up, RateGain was established 10 years ago with 3 employees on board. RateGain clocked net new sales of $100,000 in...

Haptik: A revolution in the digital space

Aakrit Vaish, CEO, Haptik

Haptik was launched on 31st March, 2014. The application is available on both iOS and Android platforms free of cost. The beauty of...

'We focus on products that can go viral'

Alan D’Souza, Founder, Vavia Technologies

Started from a small hostel dormitory in Bangalore, Alan D’Souza laid the foundation of Vavia technologies on 8th August, 2008....

India to be largest digital education market by 2024: Jayashankar

B.Jayashankar, Director and Co-Founder, KNEWCLEUS

In the education industry in India, the adoption of technology among schools is in a nascent stage. Founded in the year May 2011,...

Aim to bring 1 million SMEs online: Ankit Gupta

Ankit Gupta, Founder & CEO, Webbzer

In a candid interaction with Entrepreneur India, Ankit Gupta, Founder & CEO, Webbzer shares his entrepreneurial journey, unique...

Making Quality Healthcare Accessible and Affordable

Sachin Chaudhary, Founder and CEO, Medical Second Opinion

In an interaction with SMEntrepreneur, Sachin Chaudhary, Founder and CEO, Medical Second Opinion (MSO), shares his views about his...

Enabling SMEs to Go Online Within 24 Hours

Manish Patil, Business Head, Ecommerce24

While talking to SMEntrepreneur, Manish Patil, Business Head, Ecommerce24, talks about his firm and the opportunities in online business...

Serving the 'Value & Budget' Segment

Yogendra Vasupal, CEO and Founder, Stayzilla.com

In an interview with SMEntrepreneur, Yogendra Vasupal, CEO and Founder, Stayzilla.com, discusses his market strategy and expansion...

A One-stop Shop for All Religious Needs

Saumya Vardhan, Founder & CEO, Shubhpuja.com

In an interview with SMEntrepreneur, Saumya Vardhan, Founder & CEO, Shubhpuja.com, shares her venture and entrepreneurial...

Meeting New Heights

Mayank Gupta, Managing Director, Prabhatam Group

What does your company offer? The core activities of the company include air-charter and passenger services for corporates, adventure...

"Our Customised Offering Helps SMEs to Choose What They Want"

V. Sunder, MD and CEO, Ma Foi Connecting Dots Advisory Pvt Ltd

What are your offerings for SMEs? One of our offering 360 SME GrowthConnect is specifically designed to address the SME market. ...

"I Saw the Power of This Space"

Vishal Gupta, Co-Founder and MD, mycity4kids.com

In an interaction with SMEntrepreneur, Vishal Gupta, Co-Founder and MD, mycity4kids.com, talks about how his business idea hooks up other...

"Langoor Gave Me Indian Connection"

Ruchir Punjabi, Founder, Langoor

In an interaction with SMEntrepreneur, he shares about his entrepreneurial journey and future business plans.   When did you...

Breaking the Disability Barrier

Shilpi Kapoor, Founder, BarrierBreak

Shilpi Kapoor, Founder, BarrierBreak, talks about her initiative for differently abled people and building a scalable enterprise in...

Connecting the Online and Offline Worlds

Md Imthiaz, Founder and CEO, Hoppr

What is interesting to see is the manner in which big and small organisations are revamping their strategies, products and processes to...

A Leader in Home Utility Segment

Umang Srivastava, Jt. Managing Director, Casa Brands India Pvt Ltd

In an conversation with SMEntrepreneur, he shares his products’ availability in Indian market and future plans.   Tell...

Shield Yourself From Cellphone Radiation

Neha Kumar, Director, Nesa Radiation Solutions Pvt Ltd

Neha Kumar, Director, Nesa Radiation Solutions Pvt Ltd, in an interview with SMEntrepreneur elaborates on how she has undertaken a unique...

Mentoring Students To Go Global

Rohan Ganeriwala and Adarsh Khandelwal, Co-Founders, Collegify

In an interaction with SMEntrepreneur, Rohan Ganeriwala and Adarsh Khandelwal, Co-Founders, Collegify, reveals that they globally connect...

Leasing New Life

Avijit Bansal & Ayesha Chaudhary, Co-Founders, Windmill Health Technologies

Most of the resuscitators used to save babies during birth are difficult for front line health workers to operate. Avijit Bansal and...

Personalise Your Email

Anshul Goyal, CEO, Guava Softs Pvt. Ltd

How is Email.biz different from other mail service providers? Email.biz is a new concept in email services field. There are no other...

Are Small Guys Losing Sight?

Advit Sahdev, CEO, Odigma

Social media marketing has become the buzzword for quite a few SMEs over the years. Some of them have successfully leveraged out of it...

Selling is just a Link Away

Akash Gehani, Co-Founder, Instamojo

The story of four pals – Aditya Sengupta, Akash Gehani, Harshad Sharma and Sampad Swain – gone beyond simple friendship just...

Serving Passengers with Revolutionary Idea

Pushpinder Singh

With so many start-ups rising and failing each day, the one with the simplest of ideas coupled with feasibility to scale rules the...

Route to Success

Arun Athiappan

While travel portals, specifically airline and train ticketing, dominate the online space, online bus ticketing is still in a nascent...

As Quick as Jabong!

Praveen Sinha

Tell us more about Jabong. We started operations in January, 2012. At that time, most of the e-commerce players were focusing on...

Gifting delight, making growth

Avinash Godkhindi

While some entrepreneurs go the creative way, there are others who use creativity to simplify the process. Avinash Godkhindi has made...

Discounts everyday

Amit Naik, Karan Mehrotra & Rashi Choudhary

Their working style echoes volume of their knowledge and experience as they came up with the idea, i.e. offer discount on each and every...

Manage finances on web

VR Govindarajan, Co Founder, Perfios Software Solutions Pvt. Ltd

If money makes the world go round, it is as important to manage it. Perfios shows you the modern way of doing it through web-based...

360 Degree Smart Delight

Arindam Bose, Founder, timtara.com

In this era of etailing, one more joins the bandwagon. Seema Seth gets a lowdown on the business of timtara.com from Arindam Bose, MD and...

Ultimate Software Destination

Vikas Kumar, Founder, 100crores

Realising that software marketing was low in India; Vikas Kumar embarked on a mission to creating visibility for the Indian Software. In...

New angle to record keeping

Sunil Mahajan, CEO and Co-Founder

Sunil Mahajan, Co-Founder & CEO, Kleeto is a true entrepreneur at heart and an innovator in mind. His maiden venture has taken off...

From reel to real world!

Amit Agarwal, CEO, Adarsh Telemedia Pvt. Ltd.

“In a market like India you have to give good quality at a very reasonable price,” avers Amit Agarwal, CEO, Adarsh Telemedia...

In a class of his own!

Deepak Ravindran, Founder, Innoz

At an age when kids are still under the shadow of parents, Deepak Ravindran had already found his own place under the sun. Creating...

Secured Surfing

Guru Dutt, Founder, EasySecured

Easy secured came into being with the mission to provide a secure, hackproof online and internet experience to individuals and companies....

Building technical InCights

Varun Chandra, CEO InCights Mobile Solution Pvt. Ltd

In conversation with Varun Chandra, Co-founder and CEO InCights Mobile Solution Pvt. Ltd, we delve into his entrepreneurial journey and...

May I help you sir, says Bcube IT services Pvt. Ltd

Pramod Saxena, Co-Founder, Bcube IT services Pvt. Ltd.

Bcube IT services Pvt. Ltd. is one of the fastest growing BPO, handling Contact center Management and Customer relationship management...

Customer, the king again!

Umakant Soni, Founder, Vimagino

His business promises to take customer care to the next level, making it simpler so as to enable companies to draw closer to their...

Are you game?

Mohit Sureka, Founder and CEO, Spiel Studios Pvt. Ltd

Mohit Sureka took his passion for games to a new height by establishing a company that develops games for mobiles and other platforms and...

Seek KonsultingIT for your complete IT needs

Tarun Garg, Managing Director, KonsultingIT

Rohit Sood and Tarun Garg, two very motivated engineers believed that quality service at affordable price is what companies around the...

Decoding Takeovers

Pawan Kumar Vijay, Founder, TakeOverCode.com

He realized the power of information technology way back in the 80s. Having started Corporate Professionals a legal and financial...

Event management simplified

Vishwa Vivek, Co-founder, EventNu

Hobby of listing events online turned into a serious affair when people across the country started pouring in the details of their events...

Markman Technologies: An E-Learning Platform

Vishal Bisht, Marksman Technologies, Entrepreneur, E-learning

Vishal Bisht, an aeronautical engineer founded Marksman Technologies that provides a wide range of services in e-Learning applications...