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‘Be known for WHY you started your venture and not just the venture you started…’
Entrepreneurs are the custodians of a beli
In this day of fierce competition, great brands are results of great perseverance. A good brand asks for a tall order. But despite the fact that a
You have decided to start a business and accordingly chart out your business plan. You have a clear cut idea about how to go about in your business
There are four ways to do digital branding:
Website: Keeping in mind your target customers, make a webpage &n
Hologram is a visual medium providing a high potential image in 3D making it instantly recognizable to the naked eye and uniquely resistant to counter
Branding means pushing your company name into the minds of potential customers a bit too harder so that it remains there pleasantly. Branding is absol
E mail marketing is a type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication deliv
First thing to understand about e-business is that it is different from conventional business - not so much in the rudiments, which is essentially sam
Fools manufacture and wise sell, is a popular maxim that means selling is more important than manufacturing and if you are also falling into the same
While browsing through various TV channels on a Sunday afternoon, I paused to know what keeps children hooked to Cartoon Network, Pogo and the likes.
Ranjan, a taxi-driver based in Jaipur saw his business plummeting during the economic slowdown. There had been a sharp dip in the number of foreigners
The other day I came across a ‘Logo Game’. There were around a hundred logos and the maximum companies I could identify from their logos,
More than ever before, small businesses need new ways to leverage their competitive advantage. Long gone are the days when spending mone
Everything is sold online these days. Be it hand bags, jewellery, shoes, dresses, electronics or sports items. There are portals dedicated exclusively
When the conversion ration of your sales leads increases, what do you credit it to? To the selling skill, or salesmanship? Conventionally many entrepr
What makes a small business surpass the heights of a long standing organisation? The right material used to market its products! The marketing materia
Search engine optimisation, better known as SEO can turn around the wheels of fortune for any business. SEOs work to optimise the website and webpage
Have you used Twitter effectively to market your business? How long does it take for your twitter feed to get buried by new tweets? Absolutely,
Think as a customer. When you walk into a store to buy, say, a face cream or a computer, what do you look for? The ingredients of the cream or the col
As a marketer you can learn the art of getting into the mind of your consumer and staying there from viruses.
Viruses find a way into the hos
The sum of all forms of video (TV, VoD, Internet video, and P2P) will exceed 90 per cent of global consumer IP traffic, says the Cisco’s Visual
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