Welcome Guest

Home Article Managing A Business Sales Marketing Advertising  Make yourself known

Make yourself known

Be the face of your company and enable it to become a brand.

Tags: Make yourself known

BY Entrepreneur  |  May 01, 2010 comments ( 2 ) |

Think as a customer. When you walk into a store to buy, say, a face cream or a computer, what do you look for? The ingredients of the cream or the colour of the computer? The price or packaging? All these things will affect your decision, but the main thing that you take into account before buying will be who are you buying from. A cream for Rs 35 from an unknown company and one for Rs 40 from Lakme or Lotus, which one will lead you to opening your wallet? Of course, the latter.


To be known by many is an important part of being in business. And equally important is to hold a positive image. Here are some tips that will help you create a buzz about yourself and your company:


Be trendy – Follow trends. It is not just fashion and lifestyle that follow trend. Even the business world does. And the trend keeps changing. Have you noticed companies following trends like ‘Going Green’? It’s an important thing to be different and stand out in the crowd, but there are times when being a part of the crowd helps.


Participate in award shows – Participating in award functions and winning them will keep you in news. It also gives a platform to network and be known in the industry as well as the media. If you win awards, it adds to your credentials.


Philanthropy – Being good might be boring but it can bring in a few bucks for your business. Philanthropy generates word-of-mouth for your business and creates goodwill. And most people like to buy and sell to good people. A buzz in your favour can do the trick. Research has proven that the majority of people buy from people they know.


Collaborate – Find out who has a similar customer base (Not competitors, obviously)? Partner with them and become known to a wider audience. This is much cheaper than purchasing data base. Events and trade shows are one of the best places to practice this. You must have noticed boards saying, ‘media partners’ and similar things.


Get yourself clicked – Most of the people like to work with people and not companies. So give your company a face. This gives a personalised touch and people will come to do business with you. Your company name will become synonymous to you and that is how your customer will know you. This will build trust between you and your customer.

Please add your comment


May 24, 2010 at 3:20 am

Dear Writer, Great Ideas!... i really appreciate it. Please also mention small bussiness type and then ideas that will be more attractive to read and avail benefits from that. Furhter i would also request you to kindly help me with a new bussiness for rural areas. Regards

Reply |


May 02, 2010 at 11:26 pm


Reply |

Not readable? Change text. Enter the characters as seen on the image (case insensitive)
  Notify me of follow up comments via e-mail   Subscribe for daily newsletter

Related Articles

Sales through social network

BY Entrepreneur

Do you want to sell your products and get business ideas? Globally there are over 300 social networking sites that can facilitate this process, but Li...

Get Your Business in the News

BY Entrepreneur

Like many business owners, you may feel that your regular monthly ad in the newspaper is enough publicity for the month and all you have to do is sit ...

PR as marketing tool

BY Entrepreneur

The essence of carrying out PR activities lies in the art of building trust. This trust might be between a brand and its prospective consumers, for a ...

Reach out with Virtual Media Rooms

BY Amrita Premrajan

Every business, whether small, medium or large, craves to catch the attention of media. The reason being, media coverage is indispensable for you to d...

Sales Letter : Your Salesman in An Envel

BY Amrita Premrajan

How many times have you tossed away a shabby and crammed text that was full of boring lengthy texts, jargons, cluttered with words in all possible fon...

First Appearance

BY Entrepreneur

Ever wondered how to make your company known better without shelling out too many currency notes? The answer to this is easy - appear on the first pag...

Leveraging Trade Shows

BY Entrepreneur

Trade shows and exhibitions are the most promising platforms for conducting business. Visitors come here to explore the latest in the business world a...

Blogging Helps Small Businesses

BY Entrepreneur

With stake holders relying more and more on the internet to know about the company they are working with or will work with in the future, it is very n...

Boost your Sales through Telemarketing

BY Entrepreneur

If you are a manufacturing company or a service provider and you are looking to penetrate into the market while keeping your costs down, an effecti...

6 Steps to a Successful Marketing Plan

BY Entrepreneur

A marketing plan serves as a roadmap for your marketing activities to reach your goals. To lay out an effective plan, begin with understanding the ...

Power of Online Press Releases

BY Entrepreneur

What do you do if you have to announce the launch a new product, an upcoming event or your company’s expansion plans? Conventionally you will...

Price them Right

BY Entrepreneur

Pricing, the most important element among the 4Ps, needs special attention as this determines the profit margin of any business. Industry experts f...