Globally, the stationery market has been projected to be more than $226 billion by the year 2020
The stationery industry is often considered the dark-horse of the business world. The stationery business is among the fastest growing and recession-proof industry. This is because stationery is something which is always needed in Schools, Colleges and Offices and cannot be replaced easily.
Moreover, with increased expenditure and focus on education, the number of new schools opening every year has increased considerably. All this has led to an increase in the school stationery segment which is soaring high with profits. Globally, the stationery market has been projected to be more than $226 billion by the year 2020. Further, the growing e-commerce industry in the country is also contributing to rising sales of stationery products. Office segment is the second highest consumer of stationery products and is anticipated to register healthy growth
The stationery market in India is highly fragmented and has a high number of unorganized players. It is also a highly commodity driven market. However, as the market is becoming more organized, franchised stationeries are emerging.
The reason behind the marketability of a franchise is the proven success formula. This makes it easier for an aspiring entrepreneur to reach the pinnacle of success. In addition to this, they will also get all the help needed to set up a business, like training and support.
But, establishing a stationery franchise is not as easy as it seems. One might need to consider a few factors prerequisite for the success of your franchised business. Some of them are listed below.
This one needs no introduction. It cannot be emphasized enough, how viable location is for the success of any business. If you can get the location right, 80% of your problem is solved while establishing a business.
Aabhas Saxena, Sr. Marketing Manager, Scoobies Store, said, “The location which acts as a major criterion in deciding whether the franchise brand is going to do well or not. The selected location should also be in sync with your products or services. For instance, for our products, we need a good premium space where we can get niche clients, so our preferred location would be high street areas like Connaught place or Khan Market area or be it malls like city walk etc.
Niche and Unique Products
One of the key traits for the success of any franchise is that they should offer something unique and different from their competition. This makes them stand out from the crowd and helps in getting more traction.
Children tend to get attracted more towards glitzy and unusual stuff. With people becoming more innovative, one can experiment with lots of products, designs, styles etc. Leverage on this will ensure high success for your stationery franchise.
“The USP of our brand is that we want to bring Indian children out of the old boring stationery into the more colourful and joyful stationery and the products that we have are not available in the Indian Market as of now,” stated, Saxena.
With various options available in the Indian Stationery market, one needs to create awareness about their franchise to reach out to the customers. Marketing & Promotion are an integral part of a successful franchise business. Leverage on both traditional and social media. Online marketing provides you with the opportunity to customize your promotion strategy according to your age, gender, area, etc of your target audience. In comparison to traditional media, you can actually measure the outreach of your marketing campaign.