Byju's 2018-12-28

What Made Byju’s The World’s Most Valued Ed-Tech Brand

According to a recent MobileTech report, more than 89% of users are willing to pay for education apps in India

By Content Writer
What Made Byju’s The World’s Most Valued Ed-Tech Brand

Mobile apps that provide enhanced learning opportunities for school children have become mainstream. Since mobile phones have already found their way into their hands, these apps are being used to supplement classroom learning. Teachers and parents need to act as anchors and mentors, curating the kind of educational content students are exposed to, during the tricky phase of finding the right career to pursue.

According to a recent MobileTech report, more than 89% of users are willing to pay for education apps in India. Educational Apps have taken the educational market by storm. Realising the growth potential of educational apps, many ed-tech startups have emerged in India.

One of the most valued Edu-Tech Start-up, Byju’s, has been riding high on the growing wave of educational technology in India.

Cashing Onto Stardom Power

Byju’s journey started in 2015, but its reach sky-rocketed after they got Bollywood Superstar, Shahrukh Khan on board as their brand ambassador. The main motive behind this well strategized partnership with Shah Rukh Khan was to increase their reach and create a deeper connection across geographies.

Byju’s cashed onto his wide appeal and adoration amongst parents and children, and his stardom as a catalyst in their success story.

Heavy Funding

The Bengaluru based Ed-Tech has raised $540 million in a funding round to fuel its expansion plans. This left Byju’s at around $3.6 Billion, making it one of the top-five most valued Internet companies in India and the world’s most valued education technology firm. 

Byju’s is also backed by the Facebook chief, Mark Zuckerberg’s foundation, Chan Zuckerberg Initiative.

Going Global

Byju’s is going to add another feather to its hat by expanding into US and UK. The ed-tech app is aiming to target even younger learners abroad, with new products aimed at three to eight-year-olds in English-speaking countries such as the US, UK, Australia, New Zealand and Canada.

The company has also invested in adapting to different education systems and tweaking the English accents in its apps.

Future Plans

Besides going global, Byju’s is also planning to buy existing ed-tech companies in other countries and is considering going public in two or three years.

It is working on launching its K3 or pre-school product that will cater to students in first to III grades. The company’s acquisition of Math Adventures earlier this year is considered to be a step towards strengthening its pre-school product.

Comment
image
image
mobile
address
star franchise india
ankit sarkar : 30, Dec 2018 at 11:52 PM
Want byju franchise
Related opportunities
  • Meat & Chicken Shops
    ChopServe was incorporated in 2018 in Bangalore+.  The brand was owned..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Multi Cuisine Restaurant
    We are the most famous Pure Vegetarian Punjabi Food Chain..
    Locations looking for expansion Delhi
    Establishment year 1950
    Franchising Launch Date 2012
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • About Us: Mad About Dogs (MAD), an ambitious venture of Mad..
    Locations looking for expansion Delhi
    Establishment year 2006
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Pathological Labs
    Based in Mumbai, Glands Clinic by Dr Sudhindra Kulkarni is..
    Locations looking for expansion Haryana
    Establishment year 2000
    Franchising Launch Date 2020
    Investment size Rs. 50lac - 1 Cr.
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads