Marketing is one essential element of a business that decides the fate of an organization
A Tutorial Franchise is always a profitable business opportunity. It is a rewarding experience as the need for coaching is increasing day by day. There is an upsurge in literacy rate in India, more and more students are getting enrolled in schools & colleges. But they lack extra assistance at home owing to many reasons such as working parents, language barriers etc. With new innovations, techniques disrupting the education industry, the curriculum gets regularly updated, which also makes it difficult for the parents to help their children with tutoring.
This increases the demand for coaching centres across the nation. Although, tutorial franchisees are benefiting more because parents want to provide their students with the best possible education they can, and people trust successful brand names. Thus, tutorial franchises always have an upper-hand in the industry.
However, if you have an established and reputed name in the industry, you will still be required to market your brand. Marketing is one essential element of a business that decides the fate of an organization. There are many marketing techniques but opt for the ones which may work the best for you. Below are some tips to market your tutorial franchise.
Social Media and Campaigns
Social media is a platform where all other platforms merge and extract benefits from their businesses. Marketing your business on social media sites like Facebook, YouTube, Twitter and many more, provides you with unlimited exposure to the target audience with less cost.
Campaigns are an integral part of the social media, making your content ridden schemes more engaging with the customers. Make sure your campaigns are convincing and should connect to the parents and students immediately.
Flyers and Brochures
If you think that in the age of WhatsApp and DMs, flyers & brochures won’t work then, think again. Send out flyers & brochures in the local newspaper to reach the potential customers. Distribute them in front of schools & colleges. Ask to speak with the student adviser about tutoring needs and opportunities at the school.
Word of Mouth marketing is one of the most effective marketing techniques. Parents are always sceptical of the quality and teaching techniques of the institutes. Positive reviews from the parents themselves will attract more students.
The credibility of your tutorial increases when some parents or students present their views on the service you are offering. There is no use of boasting about your business without any credibility. Favourable reviews from them will encourage the students/parents to enrol into your tutorial franchise and will drive more traffic to your centre.
Placing paid advertisements on social media channels like Facebook, Twitter and LinkedIn can be an effective strategy as it can work with any budget. Ad campaigns can easily be set up with just a credit card and also many social platforms have budget-friendly options.
Paid advertising relies on various targeting mechanisms including keywords to put your ads into the promoted ad section on social networks, where your customers and prospects spend time. Ads with images garner more attention; leading to more clicks, shares, likes, and re-tweets.