As the education system in India is going through a metamorphosis with the shift of education pattern that focuses on quality knowledge and practical application of that knowledge, schools are looking forward to co-opt with the concept of ‘After-school activities center’.
While there are loads of businesses emerging in the market, a business that caters to children is considered one of the most profitable businesses. Kids are exposed to a variety of things and this is what is attracting the entrepreneurs to launch their businesses to the generation of the future.
One such thing that is been exposed to children in schools is the concept of extra-curricular activities. This has given birth to a completely fresh concept of an ‘After school program and activity center’. Here’s all about starting an ‘After school activity center’.
What’s the concept?
An ‘After-school activity’ is any program that is organized outside traditional school that emphasizes children gaining leadership experience and social skills through participating in activities like sports, drama, painting, crafts, music, educational games, and dance, among others. Participating in such activities not only lead to enhanced confidence among students, but also can lead to better test scores, improved homework completion and higher grades.
Driving factors of this business
As the education system in India is going through a metamorphosis with the shift of education pattern that focuses on quality knowledge and practical application of that knowledge, schools are looking forward to co-opt with the concept of ‘After-school activities center’. This business can be a very good investment opportunity as the demand is increasingly high whereas the amount to be invested is minimal (approx INR 2-5 lakhs).
You just have to own a space that can accommodate a large capacity of students (number of students may vary accordingly), professionals who could conduct the extracurricular activities (for e.g., singers, dancers) and some props and equipments required to conduct the activities (for e.g., microphones, badmintons, table tennis etc).
With a variety of career options beyond the school curriculum, training in these kinds of activities also give students liberty of exploring their hidden potentials and other career options.
Expansion opportunities in market
Education, among all the other sectors, is prevalent in all kinds of markets, be it tier 1, 2 or 3 cities or towns. So, there is a great scope of expansion for ‘After School activity’ business regardless of the market type.
This business gives the budding talents an opportunity to get into entrepreneurship. They can invest in this business as it can help them bring their talents forward.
By collaborating with institutions like pre-schools, elementary schools, high schools, among others, you can expand your business easily.
In the era of blooming social networking sites, sharing small videos of the fun activities in your center will enhance engagements in your business.
To expand the business further, franchising is a very good option. According to recent studies, skill-based education carries the weight of 30% of educational franchise industry. It not only helps in expanding the business, but also minimizing the cost of expansion.
With the rising population of high spirited parents, venturing into this business is not only lucrative but also financially rewarding.