Location Acts As A Major Criterion In Deciding The Success Of A Franchise Brand: Aabhas Saxena

Indian Stationery Market revenues are projected to grow at a CAGR of 10.5% by 2024

By Content Writer
Location Acts As A Major Criterion In Deciding The Success Of A Franchise Brand: Aabhas Saxena

Scoobies is an Australian, premium stationery brand with an array of colourful items that would make a perfect addition to your child's (and even your own) work-desk. In conversation with Franchise India, Aabhas Saxena, Sr. Marketing Manager, Scoobies Stores, talks about the changing face of stationery industry and the onset of premium products. Read on to know more...

Location is the Key

A successful business is all about location, location and location... If you can get the location right, 80% of your problem is solved while establishing a business.

Saxena said, “We believe in our products and it is the location which acts as a major criterion in deciding whether the franchise brand is going to do well or not.”

The selected location should also be in sync with your products or services. “We need a good premium space where we can get niche clients, so be it high street areas like Connaught place or Khan Market area or be it malls like city walk etc.” stated, Saxena.

Rise of franchising model

Along with Indian brands, International brands are also taking the franchise route to expand their wings across India.

"We are open for distributor and franchise model as well and hoping to expand in tier I and tier II cities. So we are also testing out potential by participating in events like Franchise India show to expand our merchandises and reach PAN India." commented, Saxena.

Brand Loyalty

One of the key traits for the success of any franchise is that they should believe in their brand and its products.

“The USP of our brand is that we want to bring Indian children out of the old boring stationery into the more colourful and joyful stationery and the products that we have are not available in the Indian Market as of now.” said, Saxena.

“We are looking for people who have trust in our product. If they trust in our product, it’s going to sell like anything because these products are not available in the market. So, we are just looking for trust and brand loyalty.”

Leveraging Highly On Digital Marketing

Online marketing provides you with the opportunity to customize your promotion strategy according to your age, gender, area, etc of your target audience. In comparison to traditional media, you can actually measure the outreach of your marketing campaign.

Saxena, stated, “We are promoting our products tremendously over social media. We have our own e-commerce website and are also available on daily e-commerce website like Amazon, Flipkart, Paytm etc. We are doing exceptionally well on those websites. Online marketing allows you to tap the targeted audience nearby your store."

star franchise india
Mohan : 31, Oct 2018 at 07:42 AM
Related opportunities
  • Quick Service Restaurants
    FOI was started on 17 February 2011 with small outlet in..
    Locations looking for expansion Madhya pradesh
    Establishment year 2011
    Franchising Launch Date 2012
    Investment size Rs. 5lac - 10lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya pradesh
  • Imitation/Art/Junk Jewellery
      Home Based & Brand Store Franchise business in Exclusive Handmade..
    Locations looking for expansion Maharashtra
    Establishment year 2011
    Franchising Launch Date 2021
    Investment size Rs. 50000 - 2lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Other Vocational Training
    About Us: TÜV Rheinland NIFE Academy is a premier vocational training..
    Locations looking for expansion Kerala
    Establishment year 1992
    Franchising Launch Date 2002
    Investment size Rs. 2lac - 5lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ernakulam Kerala
  • Superstores
    Locations looking for expansion Gujarat
    Establishment year 1972
    Franchising Launch Date 2019
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahemdabad Gujarat
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads