Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Education 2018-11-23

KidZania Explains the Growing Demand for Edutainment in Education Industry

In the last few years, the edutainment industry has been seeing a revival, as many startups are coming up to cater to the rising demand in the sector.

By Senior Sub-editor
KidZania Explains the Growing Demand for Edutainment in Education Industry

 

Edutainment is the new education method added in the blocks, which is gaining popularity among educators as well as children. Since technology has reached to kids for their education benefits, educators have found a way of mixing the concepts of education and entertainment to offer children an interactive learning experience.

Currently, the market size of edutainment-based products in India has reached $6 billion. In the last few years, the edutainment industry has been seeing a revival, as many startups are coming up to cater to the rising demand in the sector. In this age of technology, most startups are concentrating on the Internet, via mobile apps and games, to cater to the audience.

Evolution in Education Industry

Sona Mazumdar, Sona Mazumdar, Chief Partnership Officer at KidZania, writes, “The Indian education industry has experienced an evolution particularly with regards to the methods of delivery to children. There is an increase in demand for classrooms that offer learning opportunities for kids with a higher degree of one-to-one engagements that are fun-based, immersive & role-playing, breaking the restrictive physical ‘bookish’ classroom approach. Furthermore, with the advent of the digital revolution, edutainment has increasingly evolved as a supplementary classroom that is much more accessible and offers seamless education that follows a child everywhere they go.”

Innovation to Help Children and Their Working Parents

Mazumdar says, “Parents who are working professionals are exploring and preferring unconventional methods of learning for their children. While there are various innovative gadgets available in the market that make learning digitally appealing and somewhat interactive, they do not always guarantee fully immersive learning experience represent of a child’s real world. In this quest, the need for edutainment has been on the rise as it allows children the opportunity to take action ‘real-time’ part in different activities, which as the children grow older, will influence their habits and enhance their decision-making abilities.”

Technological Revolution

Mazumdar adds, “Evidently, technological revolution seems to have actually transformed companies in the education and entertainment sectors and provided them with improved integration opportunities to grow profitably. Also, the need for children to learn in a more interactive way that keeps them engaged until the learning is complete has also been a key driving force to encourage more edutainment based concepts to emerge.”

She further says, “Established brands are also driving this sector with increased investments to capitalize on the growing demand for better learning experiences for their young customers. Signaling positive change, edutainment is being positioned rightly so to cater to future generations and transform the idea of imparting education while simultaneously creating new avenues for the growth of the entertainment sector.”

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Fine Dine Restaurants
    About Us: Virasat, as the name inspires a legacy works towards..
    Locations looking for expansion Rajasthan
    Establishment year 2006
    Franchising Launch Date 2006
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 4000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
  • About Us: Living Healthy 24, a venture of Kolkata-based Culmination Healthcare..
    Locations looking for expansion West bengal
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater kolkata West bengal
  • About Us: Established in 2018 in Delhi, Vagishwari World School offers..
    Locations looking for expansion delhi
    Establishment year 2014
    Franchising Launch Date 2014
    Investment size Rs. 10lac - 20lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi delhi
  • About  Us: Hyper Supermarket And Hyper Mart is an online grocery store chain..
    Locations looking for expansion Uttar pradesh
    Establishment year 2011
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Noida Uttar pradesh
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads