franchise 2017-09-25

"In franchising, we were attracted by the Operational benefit and deeper market penetration", Suchint Joshi

"Our vision is to reach 500 centres pan India and start international operations as well in the next 5 years", Suchint Joshi

By Feature Writer
"In franchising, we were attracted by the Operational benefit and deeper market penetration", Suchint Joshi

SportyBeans is India’s most reputable multi-sport program for children. They have been operating since 2009 and currently run classes for children at locations across the Country. SportyBeans seeks to promote a healthy lifestyle, develop a lifelong passion for physical activity and sport.

In an exclusive interview with the Director -Franchise Development, Mr. Suchint Joshi, we came across their vision for the next 5 years.

Which sector/category of business do you cater to?

We cater to After School Activities.

What makes your brand promising (USP of the brand)?

SportyBeans is India’s most reputable multi-sport program for children (aged 1.5-8 years). We have been operating since 2009 and currently run classes for children at locations across the Country. Our research backed sports curriculum teaches children the fundamentals of 9 popular ball sports (Soccer, Baseball, Hockey, Volleyball, Basketball, Cricket, Golf, Rugby and Tennis) in a social, non-competitive, team-based environment.

SportyBeans seeks to promote a healthy lifestyle, develop a lifelong passion for physical activity and sport. Our aim is not only to teach the sport but to make the child’s first introduction to sport exciting and memorable. We are passionate about giving children, through sport, a solid foundation from which to develop many aspects of their lives. As well as physical improvements, we carefully develop life skills, such as confidence, concentration, social interaction, sportsmanship values and many more, in a caring and fun environment.

When did you start franchising and what attracted you towards franchising?

In franchising, we were attracted by the Operational benefit and deeper market penetration

How many franchise schools are you planning to open in next 12 months?

Not schools but centres. We currently have 55+ centres across India and we plan on adding 100+ in the next 12 months

What is your business vision and how do you plan to achieve it in next five years?

Our vision is to reach 500 centres pan India and start international operations as well in the next 5 years. This will be achieved solely through the route of franchising

Tell us about your franchise facts of your brand.

We have 2 co owned and 55 franchised schools /institutions (company-owned + franchise) and there is a required investment of 12-15 lacs. The area required 1500 sft with an expected RoI of 75-80% and an expected break-even of 12-14 months. For the brand, we prefer cities & location Pan India.

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