In today’s time, foreign language schools are as profitable as starting a K-12 school, hence encouraging entrepreneurship opportunities for many.
India has a very substantial stance in the world economy. As the world is transforming into a global village, India is becoming more open to its connection with different countries and different nationalities across the world. We have seen in the recent years that globalisation has affected the world in different ways. The interconnectivity of countries is paving the way for new opportunities in all the countries that are connected to each other. In the way of establishing relationships, the language had always been a constant barrier. In order to survive merrily in the global village, communication is necessary.
But with time and advancement in technologies, language barriers are being broken to achieve communication between communities. In fact, at this point of time, having learnt a foreign language is given priority in many job opportunities, all thanks to increased connectivity with other cultures. This is why language schools are increasingly being demanded. In today’s time, foreign language schools are as profitable as starting a K-12 school, hence encouraging entrepreneurship opportunities for many.
Do you wish to own a language school in India? Here are some easy steps to start your own language school in India.
Getting Yourself Qualified
The first step, obviously, is to be qualified enough to teach someone a different language altogether. You should be highly qualified in both the languages. For instance, if you are teaching a student English, then you must be proficient in his/her mother tongue too so that he could understand the language easily. It is important to know and understand the native language of your students in which you will be teaching them.
Apart from the languages, you must also have a fair knowledge of entrepreneurship so that you could use the correct tactics in order to grow your school. You must also have a sound knowledge of the market and prevalent trends.
Deciding Your School Type
It is not necessary that only brick-and-mortar establishments could be a place to learn foreign languages. With time, ways of sharing knowledge has also evolved. One doesn’t have to struggle with the establishment of a language school; it can be opened from either the comfort of your own house or a large format school in a big building with a bigger staff. It could even be started as an online venture or taken as home tuitions. You must decide what type of school would be beneficial for your target customer as well as for yourself.
You can also buy a franchise of an already established brand to gain more exposure in the industry. For instance, there are schools like The British Institute of Languages offer franchise opportunities for like-minded entrepreneurs in a minimal investment and high ROI.
Choosing a Location
Regardless of the school type, deciding location of your language school is of utmost importance. Choose a location that is more suitable for your target audience. If you are from another country and wish to start a school in India, then look at a place which is foreigner-friendly for potential language school owners. While deciding your location, it is also important to see the competition. Choose a location that that is unsaturated and has no competition for you.
Hiring a Qualified Staff
At initial level, it may be possible that you manage to head the business all alone. But, as the business grows, it becomes important to engage more and more people for different kinds of profiles, for instance, administrative staff, teachers, accounts executive, etc.
The teaching staff should be appointed as per their qualifications. They must be well qualified and must have a good teaching experience.
Marketing Your Business Venture
Marketing is the key for any business today as it helps you reach out to the target customers more efficiently. Use marketing tactics such as content marketing, email marketing, social media marketing, advertisements, and direct marketing among others to reach out to your target audience.
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