Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Education Blog 2018-11-28

How Mattel India Is Empowering Young Girls Through “Project Udaan”

Mattel India Is On The Quest To Empower Girls And Make Them Believe That, They Are Capable Of Doing Everything.

By Content Writer
How Mattel India Is Empowering Young Girls Through “Project Udaan”

Numerous girls in India are locked by boundaries of social and economic status. In a bid to fulfil the dreams of young girls, Mattel India has joined hands with the NGO, Masoom, to launch ‘Project Udaan’.

Project Udaan aims to give these girls the wings to fly with their dreams. While these girls have grown up admiring Barbie, Mattel believes every girl, like Barbie, has the right to be herself i.e. smart, successful, ambitious, poised and confident.

A Chance To A Better Life

Project Udaan is a comprehensive three-fold programme that focuses on leadership skills, feminine hygiene program and vocational training basis participants’ interest mapping. It is a yearlong program, which will be actively volunteered by the ‘Barbie’ team, designed to equip over 100 girls aged between 14-18 years. The project is aimed to build confidence, self-expression and enable effective learning and development that can present the girls with a chance for a better life.

Ishmeet Singh, Country Manager, Mattel India, said, “Every girl is talented and has the potential to reach for the stars. But where society tries to pull them down, Barbie supports them to help them to live their dreams.”

An Eye-opener

 As a part of this initiative, Barbie created an exposure for young and enthusiastic kids of the city. The girls from Masoom were taken to KidZania where they could not only explore but also live and experience 90+ role-playing activities. These little girls were shown that their dreams could fly free at KidZania through 90+ career opportunities. The trip enabled a roadmap, guiding these tiny feet towards a realistic and achievable goal to fulfil their dreams. It was also an eye-opener for many, as most of the activities showcased were unique and attractive for many of them, thus further enlightening their vision.

 “Project Udaan has enabled us to see the spark on so many faces and we are highly motivated by their overwhelming response. Through our initial activity at KidZania, children got a chance to experience the world of multiple career options. They cherished the life of becoming a Chef, an RJ, a Pilot, a Teacher, an Actor, and so on”, said, Singh.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Tea And Coffee Chain
    About Us: The Chai story was born in 2015, with the..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Repair Services
    About Us: Fisixworld offers world-class mobile repair services, which lets you..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • Theme Restaurants
    About Us: The Chinese Club, located in the New York City,..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Beauty Salons
    About Us: In this 21st century, people are way too busy..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads