Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Early Education 2019-11-27

Eurokids plans to triple its footprint

India’s leading preschool chain Eurokids plans to triple its footprint in the next five years. Read on...

Eurokids plans to triple its footprint

Eurokids International has crossed the milestone of 1,000+ preschools and 30 K-12 schools while contributing towards the growth and development of 5 lakh children. The brand, which started its journey in 2001 with two preschools in Mumbai, has expanded presence in three countries and over 350 towns and cities. While the preschool chain plans to triple the number over the next five years, Prajod Rajan, Co-Founder and CEO, Eurokids International, talks about the brand’s expansion plan and partnership with KKR. Excerpts from the interview:

What is your objective for recent partnership with KKR?

Our decision to proceed with investment from KKR is about helping us grow and advance in our mission of delivering the joy of learning and reinventing education in the country. We saw the benefits of KKR’s global platform, resources and expertise and believed they could help us build on our strong position and take our operations to the next level.

What are the changes you are observing in preschool enrolments in India?

The enrolment numbers over the last five years have shown a steady growth. This increase is largely due to the changing mindset of parents who have come to understand the importance preschool education has in their child’s life. Parents are more aware in their decision-making process and will choose a preschool that is close, safe, and has a good curriculum.

How does your franchise model differentiate from the competition?

Our franchise model is based on a specially crafted franchise support program, EDGE 360°. Under this model, we provide franchisees with support at various levels, from the setting up of the centre with infrastructure and ambience design assistance to providing equipment and teaching aids to run the preschools seamlessly. We also offer a specialised curriculum kit called Happiness Box, which provides educators with the tools needed to impart the learning of our curriculum.

Teacher training and assessment support is provided to make sure that the educators at franchise centres are well-equipped to educate the children. One of the key aspects of our approach is consistent innovations and upgrading the curriculum so that it is customised for age-appropriate learning and is in sync with global trends. The latest edition of this upgrade is the ‘mindful’ curriculum EUNOIA, which is based on the concept of integrating mind, body and soul. In fact, our curriculum model has evolved over seven times in the last 17 years.

How do you measure growth of your franchise ecosystem?

Our primary KPI for franchise ecosystem is the occupancy rate at which the centre is operating which is defined by the number of enrolments per centre in a given year. Another important factor is the market penetration we achieve with each new centre that opens. Currently, we have a good number of preschools in the top 20 cities including Bengaluru, Pune, Hyderabad, Chennai, Kolkata, Lucknow, Ahmedabad and Mumbai. A third key factor is the franchise sustenance success ratio which we aim to maintain and it starts right from the location selection process before signing up a franchise. Several of our partners have scaled their success to new heights with not just one but multiple centres which are flourishing.

FRANCHISE FACTS

Established: 1997

Franchising since: 2001

Total outlets: 1000+

Investment:Rs 15-20 lakhs

Area: 2000 sq. feet

Break-even: 6-12 months

Expansion: Pan-India

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • About Us: Format Investment Brand Fee Space Staff Expected Monthly..
    Locations looking for expansion West Bengal
    Establishment year 2013
    Franchising Launch Date 2014
    Investment size Rs. 2lac - 5lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Kolkata West Bengal
  • Professional Education Coaching
    Aboout Us: Speciality Certified Medical Assistant a certification body of the..
    Locations looking for expansion Haryana
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Quick Service Restaurants
    About Us: Thirumala Foods is the New QSR hub of India,..
    Locations looking for expansion Karnataka
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Others Food Service
    About Us: VPS Foods Private Limited are leading manufacturers of high-quality..
    Locations looking for expansion Delhi
    Establishment year 1980
    Franchising Launch Date 2019
    Investment size
    Space required 10
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads