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EdTech 2019-04-08

Challenges That Come in the Way of Running an Edtech Company

Every tech company has a different approach towards technology and how they can mold it in the benefit of the children without harming their intelligence. Read on...

By Senior Sub-editor
Challenges That Come in the Way of Running an Edtech Company

The e-learning sector is growing at 2x speed in India. There are brands, which are coming up with new technologies in the way of learning, at the same time parents also want their children to get accustomed to the changes happening in the education sector.

Parents want their children to be smart, bright & future ready; they believe e-learning and edtech brands are filling the gap between future needs and traditional learning.

Gyula Csitári, Co-Founder, Logiscool says, “The world is getting digital and robust in artificial intelligence, which is unavoidable. We also can’t avoid the fact that children are spending more time on computers. At Logiscool we teach children to spend time on computers but in a creative way. This way they will become prepared for the digital future. There are so many new job opportunities that came in the last 10 years which did not exist before. But we assure that this kind of knowledge and skills which they get here will be useful for them whatever their chosen professions are going to be.”

Every tech company has a different approach towards technology and how they can mold it in the benefit of the children without harming their intelligence.

Here are some of the challenges faced by Edtech Companies and how one can overcome them:

Beas Dev Ralhan, CEO & Co-founder, Next Education India Pvt. writes, “When we started off a decade ago, most academicians were unaware of the teaching methods suited for digital learning. It took us almost 1-2 years to train subject matter experts and make them proficient in designing a robust curriculum.

“We always worked hard to ensure minimum error rates so that the day-to-day activities of a classroom were unaffected. Choosing reliable hardware and ensuring an effective support service for our products proved quite a challenging task back then. But we have proudly lived up to our goals and gone that extra mile to cater to all the needs of our clientele. We also have honed our approach so that every nuance and detail is well addressed.

“Initially, the sector was resistant to change. Chalk-and-talk in a classroom was good enough a decade back, and principals and school management didn’t really understand the need for interactive boards and other tools of digital education till they were introduced to them. We organized multiple workshops and seminars across the country, and continue to do so, aiming to educate the key decision makers in the sector and bring forth a revolution in teaching-learning strategies.

“We faced a lot of challenges with vendors as well. We paid vendors and they promised on-site support for hardware. However, many a time we were disappointed. Therefore, we built an additional layer with our hardware support team, so that daily teaching-learning activity didn’t get hampered.

The high attrition rate of teachers is also an issue as the new teachers appointed may not be well-versed in digital learning tools. We try to meet the challenge with continuous year-round teacher training programs.”

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