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Education industry 2017-12-28

Why is Mobile Application the Future of Education in India

Post the usage of Internet of Things, Mobile application is becoming a preferred mode of learning for parents and schools alike. Let's find out why..

By Uttara.J. Malhotra Feature writer

The Internet-of-Things has been the third wave of big change to the way we look at technology. Indeed, it touched the realm of education in a profound way as well. Then came the mobile instrument, which has also gone through its moments of evolution and today, is, considered a preferred medium to meet the educational needs of Generation Y.

Would you be surprised to know that a study carried out by GoodWorklabs says that almost 65percent students admit feeling more prepared and confident with the use of technology? Here, we are only referring to the smart phone as a medium of learning. It is no surprise then to know that today’s education sector is extremely dependent on mobiles and smartphones, to provide the learner with a better and more engaging way of learning.  Almost 45 percent children have also admitted saving more time, while learning through mobile phones.

Application Magic
The west has already made extensive use of mobile applications. This has been done in many ways. One is that children are no longer bound down to ’going to school’. Also, the tradition of carrying books and reading from them; is being replaced with the use of I-Pad as well. In reality, almost 80 percent children today are using mobile for learning, mostly at home, if not in schools.

Attribute this statistic to the fact that parents (and some schools alike) are open-mindedly embracing mobile application based learning that is being facilitated by games. It is indeed making learning ‘easier, more effective, and diverse’.

It is no surprise that industry analysts have estimated the domestic children's learning application market to be growing with about 250 million kids around the age of nine in India. Parents are emerging as the strongest influencers here and this is forcing schools to look into introducing these learning options in their premises, for good. No wonder many Indian eduprenuers are being able to encash these options.

Indigenous Power
Speaking to the media, Rutvik Doshi, director at Inventus says, “Children's apps in India have a fairly huge consumer base and a huge market. The best mix is that of edutainment, where there is a perfect balance of gamification and learning. Those are the apps that will gain popularity as consumption goes up. Inventus Capital happily invests in educational mobile applications and is doing so in India, in a large way.

Doshi also predicts “It's not just urban India but also rural India where one will see traction in the coming years. Once consumption soars, monetisation will be the next challenge. As of now, subscription-based methods of monetisation are one option besides partnering up with schools.”

So, it isn’t wrong to say that while technology is disruptive the way things used to be in realm of education, it is a ‘game changer’ and a significant force that is influencing the way children are now absorbing the world around them.

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