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Education Blog 2016-11-11

Why higher education institutions must invest in image consultants

To stay ahead in the competition, there is a need for image consultants in higher education institutes.

Why higher education institutions must invest in image consultants

“People will always judge you, no matter how you look, how you dress, how you talk, how you treat, how you work and so on…”

In order to be successful in life, it is very important to create a powerful first impression. This first impression can help people land a job, get a promotion or just feel good about them. Here, an image consultant plays a crucial role and acts as a bridge between talent and opportunity.

An image consultant is a professional who works with people to enhance the overall image of a person or a brand. An image consultant acts as a counselor for their clients. They may work with businesses or individual clients to make changes to their looks, communication skills and behaviour. Many consultants specialise in a certain area such as social etiquette and public speaking.

The higher education sector has witnessed an increase in the number of universities/ institutes and colleges since Independence. The number of universities has increased 34 times since 1950. The sector boasts of 185 private universities and 51 institutions. The number of colleges has also increased 74 times with just 500 in 1950 growing to 37,204, as in March 2013. As the education business continues reaching new heights, it has become important to look at the challenges as well.

There are many reputed higher education institutes that are doing a remarkable job and are appreciated by industry leaders. After deep analysis, it has been observed that there are certain problems related with these institutes. Plus it is a business, and business needs profits. This profit comes with popularity, awareness and a good image.

To stay ahead of this competition, there is a need for image consultants in higher education institutes. Image consultants can help these educational institutions achieve their professional and business goals.

Image consultants play a vital role in improving the image of higher education institutes in India. It has been observed that there are good students at reputed institutes with great skills and talent who are unable to crack an interview. The main reason behind this is lack of confidence in students. An image consultant will help boost the confidence of students, thereby, bringing favourable results and positive outcomes.

A student’s overall image is about self-confidence and appearance. An image consultant teaches them how to make their appearance in public perfect. An image consultant’s role includes understanding everybody’s uniqueness and work upon it. They show the students their best features to create a unified and balanced look.

An image consultant helps people identify their style in order to look and feel their absolute best. An image consultant also helps one project a positive image by taking social activities and career into account.

How higher education institute will benefit from Image Consulting:

  • It will help them improve their institute’s image among masses
  • Tips on business communications and etiquettes
  • How to do a ‘needs analysis’
  • How to develop a corporate dress code
  • How to give feedback to students
  • How to present training programs
  • Tips for job interviews
  • Consultation on non-verbal communication such as body language, posture, and eye contact
  • Tips for Written communications and much more

An image consultant can help higher education institutes acquire the tools needed to project a positive appearance.This trend will add a new chapter in India’s higher education sector.

How students can benefit from image consultants:

Assist in creating opportunities in career and professional paths

  • Develop a powerful personal brand or individual brand
  • Build increased self-esteem
  • Make the right impressions projected powerful and influential
  • Help students in choosing their favourite job
  • Students will take more interest in studies
  • How to be a good Team player
  • Improve Self Confidence, Creativity, Innovativeness

To conclude, an image consultant plays a crucial role in maintaining the positive image of higher education institutes. This will not only help the institute at large, but also students, giving them a better experience.

About the author:

Meha Bhargava is the Founder and CEO of Styl.Inc. She is an image consultant and personal styling.

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