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franchise 2017-09-21

"We aim to create a national counseling brand is what attracted us towards franchising, Ashwin Raje"

Currently Brain Checker has a network of 750+ Franchises in 2017 and plans to add around 500 partners by 2018 in the next 12 months.

By Reetika Bose Feature Writer

What makes your brand promising?

Brain Checker offers unique Career Counseling Tests with assessments being done in over 13+ Indian Languages with comparative results cross matched with over 200+ Careers for Indian School Students. That apart, we work on development of Cognitive Skills of Indian Students through our exclusive Tie-Ups with World Class Psychological Institutions based out of UK & Singapore. Currently we have more than 750+ Franchises in India operating in 23 Indian States offering our assessment & brain development solutions to students from KG to PG.

Elaborate the Franchise Network so far.

We started franchising in 2012. In India, parents are extremely worried about their child's education; the Indian Society operates on a structure wherein the parents take the onus and responsibility to ensure delivery of quality education to one's child. It was quite ironic that with such strong value systems wherein education played was utmost priority for Indian Parents, there wasn't one single National Brand which parents to look up to help them plan their child's career or help their augment their child's brain development. You see there are more than 4000+ Careers and every year new careers keep on adding to this list, some careers loose relevance while some gain a lot of prominence. Career Counseling is Professional Activity and should be dealt with by professionals who can help kids make informed career choices. The fact that we could fill this void and create a national counseling brand is what attracted us towards franchising which happens to be the fastest expansion model for business development.

We believe that even after 5 years of operations we have a long way to go. With more than 686 Districts in India and each district having around 3 Lakh targeted students on an average, we have a lot of ground to cover. We have added a new product every year to our existing product base in the last 3 years & have evolved our marketing strategy with learning's from existing franchises. We now offer Business Guarantee to our Partners and in the next 5 years we aim to add 3 more Brain Development Products to our existing product base & reach 20 Lakh Students in India while adding at least 2000 Franchises across India by 2022.

Would you like to talk about the franchise details of your brand?

The required investment is 2 Lakhs with an expected RoI of 200% and an expected break-even between 6 months to 1 year. Also, we prefer locations across India.

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