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preschool business 2017-11-15

Transforming the School Space in the Preschool Segment

PlayShaala plays an important role in ensuring that “No Child is Left Behind” providing the right kind of activities which help every level learner tremendously to develop the 21st century skills of communication, collaboration, creativity and critical thinking.

By Reetika Bose Feature Writer

Pre-schooling is one of the fastest-growing segments within India’s educational services industry owing to a lack of regulations and growing demand.

PlayShaala is a new-age preschool in India, It is first to introduce the use of the STREAM TM concepts in a pre-school (Science, Technology, Robotics, Engineering, Art & Mathematics) in all areas of curriculum including Phonetics, Robotics, Origami, Yoga & Meditation. Its environment along with the Curriculum prepares an individual with the readiness for this uncertain world.

PlayShaala plays an important role in ensuring that “No Child is Left Behind” providing the right kind of activities which help every level learner tremendously to develop the 21st century skills of communication, collaboration, creativity and critical thinking. 

In an exclusive interview with educationbiz at the Innovation  Summit 2017, Mr. Yashwant Raj Parasmal, Co Founder, Strategum Eduserve Pvt Ltd, who shared his  views regarding the growing competition in the Preschool business. 

With 9 years of experience how has been your entrepreneurial journey so far?

It has been a fantastic journey. The way the market has responded to the Education needs, there is a great opportunity for companies  like Strategum especially with new offerings we are hopeful of  transforming the  need  of the parents into a beautiful business opportunity for our partners.

Going by the current scenario, it is clearly evident that the market is under huge competition with preschools coming up in every corner of the city. What role does Franchising play in taking Education further in the country?

I think the key thing that is missing in the market is not just the number of schools which are opening but the concept behind those schools. Like at Playshala we are offering is a 21st century preschool which focuses on the needs and development of the parents in this digital age. If we can equip and empower the students with technology and entrepreneurial mindset right from the initial age, I think that is a big service to the nation.

What are the features that make Strategum stand out differently from other Institutions?

There are a large number of players in the Preschool segment. But I think we are the only one who has moved in the reverse way. We have developed expertise and skills and giving support to our partners for the last 9 years and now after that kind of an experience and hard work, we are venturing into offering our brand to our franchisee partners.

What are your expansion plans for the future?

We know that India needs quality schools for 21st century. We want to establish a playshala in every district of India. We want to set up euphoria school everywhere, transforming  the school space.

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