Our only mission was to get the Deeper Market Penetration so that we can reach to all segments of economic society and serve the nation with deeper market penetration, Jayant Kumar Roy
The Only brand with 82 years of legacy in Spoken English domain and have 25 years of Franchising Experience as the oldest Franchisee is 25 years old which is unlike in India, The British Institutes plan to achieve 200 centres all across India and Neighboring Countries in 5 years and to reach at least another 10 millions of student across these territories.
In an exclusive interview with educationbiz.com, Mr. Jayant Kumar Roy, General Manager – PAN India Operations, The British Institutes, shared the brand’s experience in the franchising world.
What makes your brand promising than other brands?
The Strong positioning of our brand with the help of Oxford University Press exclusive content and unique pedagogy through audio/video aids help us to be the Best Spoken English Institutes in India. Also it is an only brand in India which provides three dimension training i.e. Spoken English / Foreign Language, Different types of Computer Education and Govt. Jobs Preparation Courses like Bank Po, SSC etc under one roof.
In the present age, a student with the privilege of English medium background fights more confidently in this less-job-more-head society, than others. Realizing the basic need of this section, we promise to make the students feel equal and confident. Students from all walks of life can afford the courses as the fee is within the reach and this is our business vision
What is your business vision and how do you plan to achieve it in next five years?
In BIET we have tried to break the cryptic barrier of conventional student and teacher relationship making the environment more cordial for better understanding from both the sides. We also follow the same for Computer Education and Govt. Jobs Preparation Courses so that the students should reach to the career ambitions within a stipulated time-frame.
How many franchise institutes are you planning to open in next 12 months?
We plan to achieve 200 centres all across India and Neighboring Countries in 5 years and to reach at least another 10 millions of student across these territories.
Tell us about your Franchise Network so far.
We started giving franchisees since 1992 and the only mission was to get the Deeper Market Penetration so that we can reach to all segments of economic society and serve the nation with deeper market penetration. We are planning to cover minimum 30 Centres all across India with major focus in Southern, Northern and Western Region of India.
Give us a few franchise facts of your brand.
We have Company Owned 3 centres and 71 Franchise centres where there is a required Investment between 2.5 Lac to 6 lacs. Also, the area required is 800 to 1500 Sqft space with an Expected RoI of 108%.
We have a very few preferred cities & location for franchising which includes the entire South, West and North India as well as Other Asian Countries.