What is the biggest education trend in 21st century higher education? The answer is – Marketing.
In the last few years, educators are focusing more on their marketing strategy to attract prospective audiences, growing their business. Education marketing is necessary as it makes a brand visible among the competitions, engaging, and increasing their credibility. The higher education world is continuously evolving, revamping their marketing strategy.
It’s easy to start a business, but difficult to maintain the rhythm. With people’s expectations constantly changing, franchisors need to be ready with interesting and unique marketing strategies, helping them to sustain in the market. Here are 3 marketing predictions which could be adopted by franchises for extending their reach:
Utilizing influencer marketing
Educators should focus on influential people rather than targeting the market as a whole. Influencer marketing involves utilizing the key leaders in a given niche to successfully deliver a brand’s message to an appropriate audience. Franchisors will be seen focusing on limited audience, who are capable of understanding the brand’s message.
Embracing the ephemeral
Contents which are short-lived are regarded as ephemeral. They are maximum available for 24 hours, after which they are automatically gone forever. The idea may sound like a waste of time, but the way Instagram and WhatsApp stories are making a buzz, educators could be seen marketing in the same manner. Education franchisors could use this feature to showcase the service and experience they are offering. In the age of digital media, ephemeral marketing could prove as a game changer for many entrepreneurs.
Mobile first approach
We live in an era where people look at their smartphones more than 100 times a day. Educators should reach these mobile natives, by thinking mobile over desktop. It means that instead of simply rolling out a multi-channel campaign, they need to carefully consider how things look on mobile. Education franchises could use simple and informative designs, with a friendly swipe for increasing traffic.