Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Fashion accessories 2019-03-05

Your Customers Are The Most Important Part Behind The Success Of Your Business: Shantanu Bhardwaj

In conversation with Franchise India, Shantanu Bhardwaj, Regional Manager, Ayesha Accessories, talks about emerging trends in the fashion accessories industry, Role of Technology and much more.

By Content Writer
Your Customers Are The Most Important Part Behind The Success Of Your Business: Shantanu Bhardwaj

Ayesha Fashion Accessories was started in the year 2010 and has over 94 stores pan-India. They also deal in EBOs (Exclusive Brand Outlets) and are in partnership with MBOs (Multi Brand Outlets) like Shopper’s Stop, Central and Project Eve.

In conversation with Franchise India, ShantanuBhardwaj, Regional Manager, Ayesha Accessories, talks about emerging trends in the fashion accessories industry, the role of technology and things to consider before pitching to an investor.

Current Fashion Accessories Market

An accessory is not a planned purchase; it is always a sub-product. But nowadays fashion orientated people who know what to wear with what thing, have started using accessories as a major part of their look.

Bhardwaj said, “We were the pioneers who brought chokers to the Indian market. So when we introduced chokers, a lot of people came to purchase those, and then what we witnessed was something called‘reverse buying’. People bought chokers first and then bought apparels complimenting those. So, the accessories’ market has started to get its due importance but it has its own challenges as well.”

However, the positive aspect of accessories’ market is that, in comparison to clothing products, accessories margins are quite high.

USP is the Key

We are the ones who brought trends in India. One contrary to our competitors, who are completely western, Ayesha Accessories is a mix of western plus ethnic. In our store, you will find everything, from jewellery to bags and that too for every gender and age-group.

Catering To Various Sections of People

Your customers are the most important part of the success of your business. So, it is really important to keep in touch with your customers and get to know their feedback, needs, demands, etc.

“Catering to a very diverse section of the audience is definitely a challenge. But we always learn from our experiences and R&D process. So, now we have come to a point where we know what the customers want,” added Bhardwaj.

Emerging Trends

Initially, accessories were only limited to earrings, necklace etc. “Now, you will see a lot of wearable jewelleries emerging in the market. Statement necklaces and multilayer jewelleries are also in vogue. Another trend which I have noticed recently is watches along with bracelets; many high range brands are also cashing on this,” asserted, Bhardwaj.

Role of Technology

Technology has really helped many businesses to grow. “It helps us to get the knowledge of what people are actually looking for. They might like a specific accessory they saw in a movie or on Instagram,” stated, Bhardwaj.

“Whatever the people are looking for through cookies, we are getting the data; our team accumulates the data and based on that, we modify our data to cater to the needs of people,” he added.

Pitching to an Investor

If you are going to an investor, you should have three things very clear:

  • What is your business plan;
  • What is your proposition i.e. what are you offering to the customers;
  • Last but not least, how good you can be.

Major Challenges

The major challenge is that fashion accessories remain a sub-product. Despite the emergence of reverse buying trends, it still has a long way to go.

“Another thing which can be considered as both a boon and a bane is the onset of e-commerce platforms. Unlike clothing, accessories are not trial bound. You can buy an accessory online without worrying about the right fit. So, although e-commerce portals have given us huge profits, this way we are also losing our offline retail customers,” commented, Bhardwaj.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • About Us: Nirmal World Private Limited is a prosperous company that..
    Locations looking for expansion Uttar pradesh
    Establishment year 2013
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Varanasi Uttar pradesh
  • Bakery & Confectionary
    About Us: Kwality cakes n bakes is India's first chain..
    Locations looking for expansion Haryana
    Establishment year 2008
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Tea And Coffee Chain
    About Us: CHAI NAGRI" is a one-stop destination for freshly brewed..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ambala Haryana
  • Laundry & Dry Cleaning
    About Us: INSTAWASH Laundry uses IPSO Machines, which are the best..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads