Marriott International is the world’s biggest hotel chain with more than 6,500 properties in 127 countries and territories around the globe
There was a time when 5-star hotels were synonymous with home-grown brands like Taj, Oberoi etc. But, the hotel industry has witnessed a significant change and has evolved with time. Now there are many hotel brands catering to the needs of modern-age customers.
One of such brands is- Marriott, a U.S. chain, which has now become the second largest hotel chain in India and poses a challenge to home-grown brands. Marriott International is the world’s biggest hotel chain with more than 6,500 properties in 127 countries and territories around the globe.
The Story of Marriott
It all began with an A&W root beer stand in 1927. Founder J. Willard Marriott and his wife, Alice, got their young business off the ground by quenching people’s thirst in Washington D.C. The Marriott’s added hot food items to their menu, a first for A&W franchises and the name "Hot Shoppes" is born. The Marriott’s later expanded their enterprise into a chain of Hot Shoppes restaurants and the company went public in 1953 as Hot Shoppes, Inc.
Marriott made a historic shift into the hotel business in 1957. The world’s first motor hotel opened in Arlington, Virginia, under the management of J. Willard Marriott’s son, Bill. There was no turning back from their onwards, Marriott became a diverse global enterprise over the next decades.
Good food and good service at a fair price was a guiding principle for Hot Shoppes restaurants--and for Marriott International, as it grew.
Diverse Portfolio of Leading Brands
Through its 30 innovative and award-winning brands, Marriott not only continues to lead the way in customer satisfaction and performance but also in owner and franchisee preference.
Marriott operates 30 brands internationally, ranging from upper midscale to luxury. Some of these brands are:
Bvlgari Hotels & Resorts
JW Marriott Hotels
The Ritz-Carlton Hotel
St. Regis Hotels & Resorts
Westin Hotels & Resorts
Four Points by Sheraton and many more.
Franchising for an exponential growth
Marriott International is the world’s largest travel company, distinguished by leading-edge design, unique programming and signature services. Marriott is dedicated to growing its footprint by helping the owners and franchisees maximise the value of their hotel investments. The franchise teams work with leading management companies and owners to provide comprehensive training, tools and resources to help ensure each franchised hotel succeeds in driving value for owners.
As a result, Marriott got listed among the Top 100 Franchise brands by India’s no.1 Franchising Magazine - The Franchising World, making it one of the most desirable and profitable franchises currently. The increasing number of franchise recounts an inspiring story of secure business success in teaming up with Marriott International.
The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry which establishes the authority, and strength to evaluate the growth of the franchise industry.