With its ‘3E’ Success Mantra, Amul Races to Franchise 100 list
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Franchise 100 2020-03-30

With its ‘3E’ Success Mantra, Amul Races to Franchise 100 list

One of the largest milk products manufacturing and retail chains Amul emerges as Top 100 brand with its rapid expansion in manufacturing facilities and robust distribution network

By Feature writer
With its ‘3E’ Success Mantra, Amul Races to Franchise 100 list

Gujarat-based dairy giant Amul has featured in the latest Franchise 100 list 2020, published by The Franchising World magazine. The Franchise 100 list recognizes the Top-100 fastest growing franchise brands and is considered as the most esteemed honor for franchise businesses in India. The list puts forth the best franchise opportunities for 2020 after analyzing the leading franchisors on the basis of franchise ecosystem size and growth, financial strength and growth, and support offered to franchise partners.

Amul’s success has been driven by its 3E mantra – expansion in milk procurement, expansion in manufacturing facilities and rapid expansion in marketing & distribution network. RS Sodhi, MD, Amul said that the company has increased its total milk processing capacity to 360 lakh litres per day and has plans for 400 lakh litres per day expansion within the next two years. 

While the company’s growth has contributed to Amul emerging in the top 100 brands list, its expansive franchise network has also played a key role. With various franchise formats and low investment options, Amul has business opportunity for as less as Rs 2-3 lakh. The Amul Scooping parlours, over 1,500 centres pan-India, are one of the brand’s top performing models. With an investment of Rs 6 lakh, and no royalty or profit sharing, Amul has truly remained a franchise-friendly brand. 

According to the brand, some of the biggest benefits in partnering with Amul are availability of a good business platform, subsidy, additional purchase support, special offers and absence of profit-sharing. With presence of over 10,000 retail outlets, Amul is poised for faster growth in the coming years.  

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the Top-100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established and emerging Indian and global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise 100 is the one-stop destination to know everything about the franchise industry and the leading brands, which investors and prospective franchisees can consider to start their entrepreneurship journey.

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