Funds to be utilized for building the brand across D2C channels and strengthening the team to support its initial growth.
WickedGud has announced raising $340,000 in a pre-seed round led by Titan Capital.
The round also saw participation from many successful founder angels and marquee investors such as Archana Priyadarshini Partner at Point One Capital, Gaurav Ahuja, MD at Chrys Capital, Amit Chaudhary, Founder, Lenskart, Aman Gupta & Sameer Mehta, Co-founders, boAt, Harsh Vakharia, founder, Invideo and Jorge Fernandez Vidal, Investment Director at Liechtenstein Group.
Owned by 100Percent Nourishment Private Limited, WickedGud was founded in July 2021, by Bhuman Dani, Soumalya Biswas and Monish Debnath.
“Having lived across the globe for more than a decade and being an avid foodie, I truly understand the importance of balancing taste and health. With the backing of a titan like Titan Capital and some incredibly smart founder angels and marquee investors, I am extremely excited to embark on this journey of transforming wicked indulgences into truly good and nourishing meals,” said Dani.
It is also aiming at D2C channels and further strengthens the team to support their initial growth and ambitious future plans of adding WickedGud products into the kitchens of every Indian household.
The company also has Rinka Banerjee as an Advisor who will help the company build the R&D capabilities for the product portfolio.
“WickedGud is as human as a brand can ever get. It's an enabler for all the mothers out there who constantly worry about their family's health. The brand promise is unique, the formulation story is unheard of, and the team is high octane. I look forward to seeing them disrupt this space for the better,” added Shah.
Several studies have demonstrated the necessity of nutrition and protein-rich foods and their beneficial effects on human health. WickedGud is on a mission to make everyday eating guilt-free and change the way the world consumes comfort food for the better using indigenous and high nutrition ingredients. The brand is firmly built on three core pillars – Indulge, Transform & Nourish with the aim of building a robust product portfolio with ‘Wicked Taste & Good Ingredients’
Today, Generation Z dictates household purchasing habits, mothers have begun to domesticate junk food, resulting in them compromising at all levels. They are constantly looking out for healthier options that offer high nutrition without any meaningful compromise in taste. Therefore, brands like WickedGud are solving this problem by empowering these very mothers by deconstructing "junk" and reconstructing it with fresh, nutrition-rich, homely versions to avoid the constant compromise with food and offer 100% nourishment to their families.