Offline Expansion 2019-03-28

Why Online Players Are Looking For Offline Expansion

It is estimated that in 2020, more than 80% of retail sales will still happen within physical stores

By Content Writer
Why Online Players Are Looking For Offline Expansion

With the recent inundation of technology, customers are more inclined towards online shopping. Be it e-commerce or food, customers prefer to get things delivered at their doorsteps.

Then why are online behemoths like Nykaa, UrbanLadder, Lenskart are so keen on expanding offline?

This is because; the traditional brick and mortar store allows customers to go through entirely different experiences, still unavailable online. Factors like the smells, sounds, and human interaction that can be found at a store are hard to replace and will likely be a driving factor for brick-and-mortar survival. It is estimated that in 2020, more than 80% of retail sales will still happen within physical stores. Below is a list of reasons why online giants are expanding offline.

Trust

Trust is the major factor behind the growth of offline stores. According to a study, it was found that women and rural users are still either not interested or afraid of buying online. It may be due to, technological complexities, concerns over durability and functionality, bad experiences over past online shopping, etc.

Most of the customers in India are reluctant to expose their personal details including credit and debit card details in the virtual world because of privacy concerns. People tends to trust a brand more if they know that there is a physical store present. It builds confidence in the brand as the consumer has something in front of his/her eyes to actually see and believe in.

Fit n Feel

In the age of technology, many customers still like to try the product and feel the quality before buying. It is one of the major drawbacks for an online company. Products like Furniture, Lingerie, perfumes etc. are something, which people prefer to test and try before buying.

Experts feel that 90 per cent of the consumers shopping for apparels, accessories, shoes or furniture still prefer to buy after trying the products and hence the conversion is 50 per cent higher in offline vis-à-vis online.

Conversion Rate

Customers surfing online have a short attention span. They tend to multitask while shopping, thus may often skip or lose interest in the brand while shopping. Customers may also shift their loyalty towards portals that give better discounts, which is not the case with offline. Offline stores are a compelling one, and the customers will have their focus on a single brand only.  People who enter physical shops are much more likely to purchase one item than those who visit websites.

Human Interaction

One cannot deny the importance of human resources in a retail space. Offline space is way more engaging and personalized than an online one simply because of the human factor. A skilled salesperson can convince you better than an algorithm any day. Moreover, the queries raised by the customers are answered instantly.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Bars, Pubs & Lounge
      When great music, exceptional food, imaginative craft beer with friendly..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 5 Cr. above
    Space required 650
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Travel Agents
    About Us: India Assist works on a centralised mechanism to offer..
    Locations looking for expansion Delhi
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size Rs. 10000 - 50000
    Space required 50
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater New Delhi Delhi
  • Beauty Salons
    JUICE is one of India’s trendiest salon chains with 32..
    Locations looking for expansion Maharashtra
    Establishment year 2000
    Franchising Launch Date 2003
    Investment size Rs. 20lac - 30lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Multi Cuisine Restaurant
    La’ Chef - India's No.1 Food and Beverage Brand brings a..
    Locations looking for expansion Uttar pradesh
    Establishment year 2009
    Franchising Launch Date 2015
    Investment size Rs. 20lac - 30lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Aligarh Uttar pradesh
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads