silver jewellery 2018-09-21

Why Jewellery Brands Are Foraying Into Silver Jewellery Segment

Today, the silver jewellery industry in India has already reached a market potential of Rs. 15,000 crore

By Content Writer
Why Jewellery Brands Are Foraying Into Silver Jewellery Segment

Silver is the second most preferred jewellery metal of Indians. With the current downward spiralling of gold prices, silver is the new-found love of Indians. Today, the silver jewellery industry in India has already reached a market potential of Rs. 15,000 crore and is expected to grow by 300 per cent to reach Rs. 45,000 crore in the next 3–5 years.

Many brands are foraying into silver jewellery industry. Recently, Mia by Tanishq has launched silver jewellery collection in the Indian market. Being one of the first brands to introduce contemporary silver jewellery, Mia by Tanishq has broken the norm to showcase contemporary, minimalist silver jewellery which is also affordable, cool and stylish. Here are the following reasons why brands are foraying in different segments.

More Than Just Jewellery

Today’s Indian Women adorn jewellery as an expression of their individuality. They are open to tap into new designs and trends. Silver jewellery provides her exactly with these options at affordable prices.

Bhavishya Kelappan, Business Head, Mia by Tanishq, speaking about the new silver collection, stated, “We are proud to be one of the first few brands to launch a contemporary silver collection that is stylish, fashionable, cool and affordable for the young modern woman. Today’s young woman is vibrant and open to trying out the latest fashion trends and she is the one who appreciates and enjoys the little moments in her life and treats herself for the same.”

Silver jewellery gives them the freedom to adorn themselves with complementary jewellery for every look she needs.

Popularity among youth

In this digital age, young customers explore products on the internet and often make online purchases. Growing e-commerce or online market and steep fashion jewellery demand are driving the push for silver jewellery in the upward trend. So, Silver jewellery fits in well and has great acceptance among the youth.

Affordable

They search for great jewellery designs at an affordable price. Artificial jewellery comes in a variety of designs but lacks proper finish. Whereas gold and diamond jewelleries are expensive, Silver being cheaper gives excellent scope for creativity and design innovations. Silver not only attracts the rising middle class but is also preferred metal for the poor economic section of the society.

Opportunities For Small town Craftsman and Designers

During the colonial period, economic opportunities were minimal, citizens were not educated and poverty was supreme. Millions of artisans chose the profession of jewellery making for their survival and also engraved in metal the tradition of Indian culture and art. Silver jewellery has paved the way for the livelihood of many artisans. With various brands foraying into the silver jewellery industry, it is creating huge opportunities for small town and traditional designers to keep their roots alive.           

Comment
image
image
mobile
address
star franchise india
Manoj Raipure : 24, Sep 2018 at 04:43 PM
Looking for to be your business partner...
ABDUL AZEEZ : 01, Oct 2018 at 08:23 PM
Please tell me more details about ths business
Pradeep Kumar : 15, Jan 2019 at 11:45 AM
Please let me know more about this
Related opportunities
  • Car Wash / Ceramic Coating / Detailing
    About Us: Founded in 2012, The Car Laundry has been cleaning..
    Locations looking for expansion Karnataka
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Laundry & Dry Cleaning
    About Us: LaundryAnna is one of the best laundry services in..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Career Counselling & Brain Programming
    Euro can is one of India's leading overseas education consultation..
    Locations looking for expansion Punjab
    Establishment year 2008
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ludhiana Punjab
  • Consumer Electronics
    The Tata Group runs Crom? stores in India which is..
    Locations looking for expansion Haryana
    Establishment year 2005
    Franchising Launch Date 2020
    Investment size Rs. 5 Cr. above
    Space required 8000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads